Pamela Picoli

Our logo will not always be a symbol, perhaps a typography created by ourselves, an illustration or, in fact, a symbol, but we will create it according to what is truly best for you and your audience! What is included in this package? Take a look! - Study and referential analysis. - Moodboard. - Creation of associative images. - Brand construction. - Concept and construction of the symbol. - Variations of the symbol. - Stamps. - Brand guidelines.

If you want a cool brand that deviates from the institutional standard, we are here to help. Your brand has to be memorable for you and for everyone, that's why we create everything you need to be unique. What is included in this package? Everything about the universe of your brand. - Study and referential analysis. - Moodboard. - Creation of associative images. - Brand construction. - Concept and construction of the symbol. - Variations of the symbol. - Stamps. - Iconography (if necessary). - Patterns and support elements (illustrations included). - Visual structures. - Visual identity (how the entire identity behaves, complements and functions). - Brand colors. - Brand collateral. - Typography. - Brand graphics (anything the client needs, in addition to what we think is relevant to the brand's universe). - Everything presented in mockups. - Brand guidelines. - Free revisions.

Once you got the Nord, you're never lost! Aiming to deliver a job not only of visual identity, but of DNA and support of the brand, we work with this methodology: PROCESS - DEPTH - CONSISTENCY - ADEQUACY These four points include stages of immersion, discovery and synthesis, where we survey the entire environment where the brand is inserted (including audience studies). We analyzed the brand's personality points to the way it will communicate verbally and visually through strategy, identity and graphic materials. After developing the initial outlines, we started to design the overall identity. In this plan, we will create a strategic brand platform developed by ourselves, this platform will be the path and voice of your brand. It contains: BRANDING: - Who we are, why we exist, what we believe, general values. - Brand promise: rational and emotional aspects of the brand. - Brand idea: central idea of the brand. - Brand positioning: what makes the brand special, benefits for its audience, credibility, relevance, differentials, inspirational points, general positioning. - Brand personality: attributes, what the brand is and what it is not, assessments of the brand as an individual. - Brand behavior: brand behavior actions. - Projected attitude (goals and how to achieve them). - Voice tone - Verbal Identity (slogan, calls of action, supporting texts). - Strategic pillars. - Mapping of general attributes of the brand. - Analysis of the audience and its behavior. BRAND IDENTITY: - Study and referential analysis. - Moodboard. - Creation of associative images. - Brand construction. - Concept and construction of the symbol. - Variations of the symbol. - Stamps. - Iconography (if necessary). - Patterns and support elements (illustrations included). - Visual structures. - Visual identity (how the entire identity behaves, complements and functions). - Brand colors. - Brand collateral. - Typography. - Brand graphics (anything the client needs, in addition to what we think is relevant to the brand's universe). - Packaging and labels. - Everything presented in mockups. - Brand guidelines. - Free revisions.