Time Inc
CFP
Commercial
DESIGN | ANIMATION | AUDIO
2017
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We teamed up with Time Inc. on this series of animations highlighting how much sense it makes to work with a Certified Financial Planner (CFP). The campaign visualizes everyday scenarios that could have gone, well...better - all while humorously extolling the virtues of using a certified professional. Our team tackled all aspects of the production - from scripting, storyboarding, and character design to animation, VO direction and recording, original music and sound design. The final delivery included fifteen finished spots.
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SPOTS
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CHARACTER DESIGN
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CREDITS
DIRECTED BY BLOCK & TACKLE
CREATIVE DIRECTORS
Adam Gault & Ted Kotsaftis
Adam Gault & Ted Kotsaftis
EXECUTIVE PRODUCER
Michael Neithardt
Michael Neithardt
PRODUCER
Adam Goins & Riccardo DiLoreto
Adam Goins & Riccardo DiLoreto
STORYBOARD
I-Cheng Lee
I-Cheng Lee
DESIGN
Rachael Park
Rachael Park
ANIMATION
Gung-Kai Koo, I-Cheng Lee, Po-Chen Chia, Ted Kotsaftis
Gung-Kai Koo, I-Cheng Lee, Po-Chen Chia, Ted Kotsaftis
MUSIC & SOUND DESIGN
David Hobizal
David Hobizal