The 2016 ASSE International Annual Meeting was held in Las Vegas. I wanted to design a logo with a Vegas feel, but I didn’t want it to be too gimmicky or obvious. This solution ties in many elements of Las Vegas, without being too direct. The result is a “Live in Vegas” look.
I constructed the letters in “Annual Meeting” with circles to give it a marquee look. I hand-wrote the Las Vegas script as a nod to the famous “fabulous” Las Vegas sign, and old hotels like the Flamingo, Moulin Rouge, and Sands. The ornamental border is based on old Vegas signs, like the Golden Nugget Casino. The blue shades are based on the nighttime color of Bally’s – the venue of the meeting.
I constructed the letters in “Annual Meeting” with circles to give it a marquee look. I hand-wrote the Las Vegas script as a nod to the famous “fabulous” Las Vegas sign, and old hotels like the Flamingo, Moulin Rouge, and Sands. The ornamental border is based on old Vegas signs, like the Golden Nugget Casino. The blue shades are based on the nighttime color of Bally’s – the venue of the meeting.
2015 Meeting