The 2016 ASSE International Annual Meeting was held in Las Vegas. I wanted to design a logo with a Vegas feel, but I didn’t want it to be too gimmicky or obvious. This solution ties in many elements of Las Vegas, without being too direct. The result is a “Live in Vegas” look.
I constructed the letters in “Annual Meeting” with circles to give it a marquee look. I hand-wrote the Las Vegas script as a nod to the famous “fabulous” Las Vegas sign, and old hotels like the Flamingo, Moulin Rouge, and Sands. The ornamental border is based on old Vegas signs, like the Golden Nugget Casino. The blue shades are based on the nighttime color of Bally’s – the venue of the meeting.
I constructed the letters in “Annual Meeting” with circles to give it a marquee look. I hand-wrote the Las Vegas script as a nod to the famous “fabulous” Las Vegas sign, and old hotels like the Flamingo, Moulin Rouge, and Sands. The ornamental border is based on old Vegas signs, like the Golden Nugget Casino. The blue shades are based on the nighttime color of Bally’s – the venue of the meeting.
2016 Annual Meeting logo
Print advertisement
Responsive, one-page website for the Annual Meeting. Keeping the work-centric (busy) attendees of the meeting in mind, I tried to keep the website as brief and to-the-point as possible.
Annual Meeting website – registration fees
Annual Meeting website – schedule of events modal window
Annual Meeting program book
2015 Meeting
2015 Annual Meeting program book – hand-lettered illustration going up the side of the book
