PT
A Rede Primavera nasceu em Sergipe atravĂ©s da unificação das ClĂnicas Diagnose, Policlin e do Hospital Primavera.Â
â
Hospitais sĂŁo conhecidos por proporcionar segurança e confiança, mas podemos ir alĂ©m disso com uma proposta de valor e branding mais humanizados, focados em proximidade e empatia. Fizemos um redesign na identidade visual da rede, mantendo as cores atuais, porĂ©m atualizando os tons para um estilo mais moderno. Buscamos uma fonte padrĂŁo e neutra que se integre com todos os pĂșblicos e que seja legĂvel em diferentes meios. Escolhemos um estilo humanĂstico que reflete nosso compromisso em criar uma marca prĂłxima e conectada com nossos pacientes.
EN
The Primavera Network was born in Sergipe through the unification of ClĂnicas Diagnose, Policlin and Hospital Primavera.
â
Hospitals are known for providing security and trust, but we can go beyond that with a more humanized value proposition and branding, focused on proximity and empathy. We redesigned the network's visual identity, keeping the current colors, but updating the tones for a more modern style. We are looking for a standard and neutral font that integrates with all audiences and is readable in different media. We chose a humanistic style that reflects our commitment to creating a brand that is close and connected with our patients.
â
Hospitals are known for providing security and trust, but we can go beyond that with a more humanized value proposition and branding, focused on proximity and empathy. We redesigned the network's visual identity, keeping the current colors, but updating the tones for a more modern style. We are looking for a standard and neutral font that integrates with all audiences and is readable in different media. We chose a humanistic style that reflects our commitment to creating a brand that is close and connected with our patients.
PT
O Ăcone da borboleta foi alĂ©m, evoluiu.
â
Ele não representa apenas transformação e renascimento, hoje temos a união da borboleta, de pétalas da primavera unidas em um ciclo que demonstra a solidez dos processos adotados pela instituição e o elo formado pela envolvimento dos profissionais e clientes.
â
Com essa padronização, reforçamos os valores e atributos como confiabilidade, qualidade e humanidade
EN
The butterfly icon went further, it evolved.
â
It does not just represent transformation and rebirth, today we have the union of the butterfly, of spring petals united in a cycle that demonstrates the soundness of the processes adopted by the institution and the bond formed by the involvement of professionals and clients.
â
With this standardization, we reinforce values and attributes such as reliability, quality and humanity
â
It does not just represent transformation and rebirth, today we have the union of the butterfly, of spring petals united in a cycle that demonstrates the soundness of the processes adopted by the institution and the bond formed by the involvement of professionals and clients.
â
With this standardization, we reinforce values and attributes such as reliability, quality and humanity
