THE BRIEF
Merck Sangobion IRON+ wanted to raise awareness for iron deficiency anemia and get people tested for it. The problem, of course, was that getting pricked for a blood test wasn't exactly appealing to many. So we made the process something to look forward to by turning the test into an audition for stardom.
This got people lining up and the jury nodding.
THE AWARD
Finalist for Activation & Events
2017 New York Advertising Festival, US
Merck Sangobion IRON+ “Anemix”