THE BRIEF
Merck Sangobion IRON+ wanted to raise awareness for iron deficiency anemia and get people tested for it. The problem, of course, was that getting pricked for a blood test wasn't exactly appealing to many. So we made the process something to look forward to by turning the test into an audition for stardom.
This got people lining up and the jury nodding.
THE AWARD
Finalist for Activation & Events
2017 New York Advertising Festival, US
Merck Sangobion IRON+ “Anemix”
Client: Merck Philippines
Agency: Ace Saatchi & Saatchi
Executive Creative Director: Andrew Petch
Creative Director: Angie Tijam
Associate Creative Director: Caylene Paras
Copywriters: Denise Ong, Moi Aguilar
Art Directors: Michelle Ortiz, Neena Felizzi Gatdula, Noel Martin
December 2015 to Q1 2016
