A friend of mine was planning to start her own chocolate brand, which she planned to make on orders. She wanted me to do her identity. She had already thought of a name. She was very clear with what she wanted for her identity and hence emailed me a few logos as examples. This gave me a clear idea.
I hence, sat down and started to concepualize the form.
Two options for the identity were given, out of which she chose one and then the visiting card and letterheads were printed.