Tom Seibold

Present essential information about your product in an accurate, professional, standardized way. I write the copy and provide an appealing graphic design that fits your brand and can be used for additional product data sheets that present a visually consistent image. This basic sales tool is delivered as a PDF that can be posted on a website, distributed by email, or printed via any means you prefer.

Explore a topic within your industry in depth, and position yourself or your organization as a thought leader. Rather than directly selling features, functions, and benefits, a white paper can provide foundational education to potential buyers or clients in your industry sector while delving into timely topics and relevant issues facing those who need the products, services, or solutions you offer. In this way, it enhances your reputation as an objective expert in your field or industry and builds the trust of prospects as they consider their options for solving a problem. If offered via email or your website in gated form, a white paper also allows you to request contact information before the document can be downloaded, giving your sales team a potential source of prospects. This service offers both copywriting and publication design for a white paper of up to 50 pages.