Beatrice Firth's profile

Designing Resilient Communities: Food 4 Future

Beatrice Firth
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Project: Designing Resilient Communities: Food 4 Future.
Date: 23/09 - 17/10 2019

The aim of this project was to identify: a community-based issue or topic that you are passionate about. This assessment is about using your agency as a designer to raise awareness of this issue.

The community this product is designed to target is people who eat meat and are trying to be environmentally friendly, but not willing to make the commitment to cutting out meat completely, whether that be for health or personal reasons.

This project is also designed to appeal to market goers, as this project includes a food truck which will be present at artist/vendor markets across the mid-north coast.

The idea of this campaign is that a food truck will visit various community markets across the mid-north coast. The truck will sell plant-based burgers with an infomational booklet included, with information about cattle farming and its link to climate change. As well as a recipe for mushroom and quinoa burgers.​​​​​​​
adobe illustrator booklet design graphic design ILLUSTRATION meat free mock up Procreate product design Resilient Communities
Food 4 Future: informational booklet. 
adobe illustrator booklet design graphic design ILLUSTRATION meat free mock up Procreate product design Resilient Communities
adobe illustrator booklet design graphic design ILLUSTRATION meat free mock up Procreate product design Resilient Communities
adobe illustrator booklet design graphic design ILLUSTRATION meat free mock up Procreate product design Resilient Communities
adobe illustrator booklet design graphic design ILLUSTRATION meat free mock up Procreate product design Resilient Communities
adobe illustrator booklet design graphic design ILLUSTRATION meat free mock up Procreate product design Resilient Communities
adobe illustrator booklet design graphic design ILLUSTRATION meat free mock up Procreate product design Resilient Communities
Food Truck design (mock up): 
adobe illustrator booklet design graphic design ILLUSTRATION meat free mock up Procreate product design Resilient Communities
Promotional pins (mock up): 
adobe illustrator booklet design graphic design ILLUSTRATION meat free mock up Procreate product design Resilient Communities
Designing Resilient Communities: Food 4 Future
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Beatrice Firth's profile

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Beatrice Firth's profile
Australia

Designing Resilient Communities: Food 4 Future

This design aims to translate the IPPC’s idea of the worlds developed countries consuming 15% less meat into a simple message, giving people an e Read More

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