— Gladly, the shoot went well, my client liked the photos, and they published them, but there was this something inside me that keep feeling “meh” about this work, there was something missing, I keep feeling that this was not my quality, this was not my kind of usual White Board Work Quality, so I decided to archive these photos. After two years passed, I tried to recover my roots as a Graphic Designer, and wondered if I could unify my brand as a photographer and as a Graphic Designer, I started to create logos, banners, images, stories, you can imagine. One day, while doing cleaning of files, this shoot came up again, and I wondered; “Huh, how would these images look now if I add design to them?”

— Playing with shapes and lines, I came up with a concept for these old images, I took this “meh” project into something I liked with the power of design, knowing that this was a project for a brand, I did not want to intervene the photos with the colors of the brands that hired me, instead I thought, “Hey, let’s be selfish, let’s add MY brand colors.” So I started to add shapes and play with the blending modes, and started to composed based on the de-saturated images all while thinking of my own brand and how would these images look in a banner. 

— The final product was somewhat alike of my very first intervention to my images, needless to say that I never touched my photos beyond from retouching them, doing this project gave me insight that there is much more to do to the images past the retouch and process stages, yes, I know that the rule is that it’s better to create all elements during the production part of every photoshoot, but, my advise is that, if the budget for such sitting or client is really low, and you can't play or find any kind of prop's, don’t limit your creative process to just enhance the images, remember that you can add shapes, vectors, text, or really create a surrealistic image with the power of creativity. (And Photoshop)

— There are many programs and apps that you could utilize to make your vision come to life, from Photoshop to Illustrator on your mobile, if you’re new to this (Like me), I’d not bother in the finishing’s, or the “High End Look”, I’d worry more to communicate the message or the art expression rather than the details, you will have plenty of time to come back when you have the experience and the expertise later.

For this project the programs I used were Lightroom and Illustrator for PC, I will keep intervening old photos and see what can I recreate with them, BTW, here is how these pictures looked before the intervention.  

I know sorry for the big ass logo watermark (hahaha)

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Editorial: O H L A V I K

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Photographer: Frederick J. Medina

Model: Ary Machado / Patricia Alvarez

MakeUp: Daniela Ferreira

Assistance: Fabiola Urbina / Luis

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Instagram: @frederickjmedina / @frederickjmedina.photo