HuaWoo Diary 椛塢記事
Branding & Print Collateral
HuaWoo Diary is a floral studio specializing in bridal bouquets and venue installation. The founder, Ali, finds beauty in everyday encounters and holds relationships and appreciation at the core of what she does.
The brand’s mission is to provide its clients with a visual way of re-interpreting their stories, who they are, and transform them into floral presentations. Like a sanctuary, coming to HuaWoo means coming as an open book and trusting a piece of yourself, a part of your personal diary, with the hands of HuaWoo’s.
Keeping in mind what the brand strives to provide, we came up with a color plan that reflects the essence of HuaWoo: warm and caring, open-minded, approachable, seasoned yet elegant. Our goal was to create an image that will be well-accepted within the industry while capable of standing out in the market by speaking in its own voice.
在獨立花藝師越來越多的現今，不同於單純的一次性捧花、商業類花藝服務，椛塢記事希望以花藝為乘載的媒介，提供人們情感的庇護。在繁雜的現代社會中，一次性消費固然可以帶來一時的滿足，達成短暫的目的，但椛塢最終想滋養的，是能夠長期維繫的人際關係與感情。
以這樣的想法為前提，我們找出了屬於椛塢記事的關鍵字眼，其中包括了：靈魂的溫度、自然淡雅、愛與傾聽、溫柔而堅強、低調賦有質感等，進而透過這些情感方面的聯想，整理出椛塢的品牌情緒版(mood board*)，決定了屬於椛塢的色調、質感與整體呈現。
