EQUIPE MULTI APP
Criação e desenvolvimento de personagens para a marca EQUIPE MULTI APP - aplicativo destinado a facilitar comunicação entre paciente e médicos, nutricionistas, enfermeiros, psicólogos e farmacêuticos.
Nessa plataforma era essencial humanizar o contato entre esses dois grupos, principalmente no ponto de vista do paciente. Os personagens carismáticos foram criados e destinados a aquecer esse contato, as vezes frio e distante, estimulando assim a participação e facilitando troca de resultados.
Foi pensado nesses profissionais como os heróis da atualiadade, cada um com seu poder especial para a melhora da comunidade. A nutricionista traz sua alimentação saudável, o médico a destreza, a enfermeira o cuidado, a psicóloga a empatia e o farmacêutico as fórmulas.
Creation and development of characters for the brand EQUIPE MULTI APP - application designed to facilitate communication between patient and doctors, nutritionists, nurses, psychologists and pharmacists.
On this platform, it was essential to humanize the contact between these two groups, especially from the patient's point of view. Charismatic characters were created and intended to warm up this contact, sometimes cold and distant, thus stimulating participation and facilitating the exchange of results.
These professionals were thought of as the heroes of today, each with their own special power for the betterment of the community. The nutritionist brings her healthy food, the doctor the skills, the nurse the care, the psychologist the empathy and the pharmacist the formulas.
On this platform, it was essential to humanize the contact between these two groups, especially from the patient's point of view. Charismatic characters were created and intended to warm up this contact, sometimes cold and distant, thus stimulating participation and facilitating the exchange of results.
These professionals were thought of as the heroes of today, each with their own special power for the betterment of the community. The nutritionist brings her healthy food, the doctor the skills, the nurse the care, the psychologist the empathy and the pharmacist the formulas.
Tendo o estilo visual que queríamos para os personagens, os demais foram criados.
Having the visual style we wanted for the characters, the rest were created.
Having the visual style we wanted for the characters, the rest were created.
