Background
SIPLah Pesona Edu is an educational & school supplies marketplace. In order to fulfil regulations that made by The Indonesian Ministry of Education and Culture, SIPLah is made by a certain system - designed following rules and policies. The main task I do on this project is to do a redesign on the previous website.
Problems found on the previous website
Unstructured Layout
This problem is clearly have the most impact on the usability - as user oftentimes misguided by an uncertain visual hierarchy.
A not-so consistent elements
Each elements on the website seems not to meet each other in making such a whole concept of look & feel.
Solution
Designed for what matters
Focus on usability and accessibility. I don’t do much aesthetic treatment, instead I just focus on make a good contrast of every elements and actions (CTAs, links, etc.) that enhance clarity of the website.
This website is already a set of high complexity. I thought it won’t be right to make it looks fancy - as it add some more complexity by look and feel.
I aim for ‘just-right’ look and feel - not too much, yet not too less
Ease to use
Avoiding TMIs and make a well-organized layout. Elements are placed on a certain group that fill ‘common’ space in order to make an easy-intuitive sequence of interaction
Thanks for watching!
Credits
UI&UX Designer : Thomas Khogeen
Tech Agency: Unicode.id
Client: Pesona Edu