The Römerquelle brand has introduced a new packaging, made from recycled material, labeled "Green for a reason". 

The goal was to introduce the new PET bottle to customers and explain why green packaging is the same for carbonated and non-carbonated water (green packaging is usually associated with carbonated water). The emphasis is on why the packaging is green and the reason is because it was made out of recycled material.

All new Römerquelle bottles are made from 100% recycled PET bottles with "Green for a reason" communication followed by "Every bottle makes a difference" slogan. 

It is clearly communicated that the packaging is made of recycled material, thus avoiding the creation of additional plastic waste and raising environmental awareness.