Este proyecto ficticio consiste en una campaña digital para la cadena británica de comida rápida Pret a Manger y cuyo objetivo es reforzar el concepto de comida orgánica y natural que defiende este restaurante, mejorando así su imagen.
Esto se desarrolló a través de un simpático challenge, Almuerza con el Enemigo, la cual trataba de reunir a dos personas -una que fuese amante de la carne y otra amante del mundo veggie- para así almorzar juntos sus comidas preferidas con aquello que les une: la comida orgánica y ecológica.
Para llevar esta experiencia a cabo se crea una landing page donde se van registrando los candidatos y así el sistema reúne a las parejas en función de sus diferentes gustos.
La intención de la misma es unir a personas con gustos diferentes sin caer en el prejuicio. Lo importante es comprometerse con el medio ambiente y apoyar la industria ecológica.
P.S. Wait for it cuando veas el vídeo.
Softwares usados: Adobe Premiere Pro y Wix.com.
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This fictitious project consists of a digital campaign for the British fast food chain Pret a Manger and whose objective is to reinforce the concept of organic and natural food that this restaurant defends, thus improving its image.
This was developed through a nice challenge, Have lunch with the Enemy, which tried to bring together two people -one who was a meat lover and another who was a lover of the veggie world- in order to have lunch together their favorite meals with what unites them. : organic and ecological food.
To carry out this experience, a landing page is created where the candidates are registered and thus the system brings together the couples based on their different tastes.
The intention of it is to unite people with different tastes without falling into prejudice. The important thing is to commit to the environment and support the green industry.
Wait for it when you watch the video.
Softwares used in the project: Adobe Premiere Pro and Wix.com.
