Foster's 360 Degrees

Foster's The Elusive Coasters -
Don't drink and drive POS activation

Winner of 2 Cannes, One Show, Ad Fest Asia, Spikes, etc.

My Contribution

Idea | Collaboration with client + production teams

Foster's Art of Chilling

Launch Campaign

The old Foster's campaign - 'Australian for Beer' needed to be relaunched as it exuded very macho imagery, and people perceived the beer to be a strong beer.

This was the change. A campaign that was laid-back, breezy, chilled out and tongue-in-cheek.

My Contribution

Relaunch communication strategy | Brand tagline | Copywriting | Art Direction | Collaboration with client + production teams

Foster's Art of Chilling
Rolling Stones Magazine Campaign

These 4 ads appeared in 4 consecutive pages of the 1st Indian edition of the Rolling Stone magazine. While all the other ads in the magazine were paying homage to music and the rock gods, these ads were thoroughly offbeat to say the least.

Foster's Art of Chilling
Posters, POPs etc.

Foster's Art of Chilling
Maxim Editorial

An editorial for the Maxim magazine.

Foster's Art of Chilling
Corporate Screensavers

What better way to showcase the Art of Chilling than screensavers that showed you were busy even when you were chilling.

Foster's Art of Chilling
Concert Specific Tees

Concerts? Well, we weren't there in these crummy concerts. We were too busy chilling.

Foster's Art of Chilling Parties -
A Radio Spot, Invite and Party Pics

How does one announce an Art of Chilling party on Radio? Insist that you're too busy chilling and put the client on air.

Radio Spot

Party invite

Art of Chilling Party

Foster’s Art of Chilling

Cyclothon

The clients tied up with a cyclothon event... But this went against the brands ‘chilling philosophy’. However, we managed to salvage the situation by bringing in actual branded cycle rickshaws for the event - so you did your bit for the planet, but in a chilled out way.

Foster’s Art of Chilling

Cyclothon Leaflet

Foster’s Art of Chilling IPL ads

Foster’s tied up with a cricket team, but the players were unavailable for the shoot as they were in various places at the time. And the advertising budget was tight. But as usual ‘chilling out’ came to the rescue – we did not shoot.