Paris Saint-Germain announced that it has extended its partnership with American sportswear giant Nike into 2032, signing the "biggest sponsorship agreement" in the history of the French football club.
To announce it, the PSG asked WHIP to work on a video presenting the History of their partnership from 1989 to today.
We're asking to find the best way to present this long term partnership.
We have therefore chosen to highlight 6 legendary jerseys of the French Club.
1990/1991
1993/1994
1995/1996
2001/2002
2012/2013
2018/2019: Last season with their previous partner FLY EMIRATES
The whole animation lives into a flying fabric texture to suggest that we're revealing the Design of the New 2019/2020 Jersey.
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The video is composed by the prominence of the NIKE logo with the font and the swoosh to support the strong partnership between the club and the equipment supplier.
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Then, we animated the 6 jerseys one by one using transition between immutables elements such as the Red color band, the Nike logo and the PSG logo.
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We wanted to finish this first step by erasing all the old elements to reveal the new sponsor of the Club for the next seasons.
ALL - Accor Live Limitless is the new Jersey sponsor of the Paris Saint Germain.
The logo is composed by a flying bird on the A. That's why we animated a flight of birds to reveal the logo.
