CGI Design Studio Pleid was chosen by BBH Singapore to develop 3 films for a new IKEA store opening in Singapore. As they embarked on this task, Pleid was given 3 themes that IKEA wanted to highlight as their key values: Wasteful vs. Green/ Reusable, Extravagant vs. Essential, and Square vs. Creative.

With these ideas in mind, Pleid created 3 metaphoric animations as well as a reel that brings them all together. Each of the animations interpret these important values and demonstrate how they are essential in what defines IKEA. Enjoy!

See more of Pleid's work here