MY RESPONSIBILITIES:
project idea
concept
mechanics of implementation
photo references
Brief:
concept
mechanics of implementation
photo references
Brief:
New Audi A7 is a car with dynamic sporty character and emotion packed designs that provides ample features and a high degree of everyday practicality. The task was to promote a new model and build its identity around a famous person whose personality and work ethics fully correlate with the car's characteristics.
Solution:
Solution:
Concept "Life principles with Aleksandr Petrov"
To promote the new model I developed a project concept with one of the most famous Russian actors, Aleksandr Petrov, to showcase his life principles that fully correlate with the brand and product market positioning. As a reference I took the character of Ryan Gosling from "Drive" movie.
Location- Danilovskaya manufacture, Moscow
Location- Danilovskaya manufacture, Moscow
https://peopletalk.ru/article/aleksandr-petrov-audi/
KPI
65 054 readings
project for
PEOPLETALK.RU
photo
Egor Vasiliev
2018
