MHIAA B2C & B2B Campaign
Following the success of previous promotions, we created a new promotion that took advantage of MHIAA’s increased awareness and leveraged Tara Dennis as the new brand ambassador.
All communications featured Tara Dennis with a national campaign using TVCs, outdoor billboards, buses and X Track TV advertising to deliver broad audience reach across the nation. A promotion specific website was also developed to support the trade and consumers with a comprehensive direct campaign engaging installers and retailers.
Work created as a full time employee at Trade Advertising.
Co-worker: Jo Clements - Art Director & Adam Searle - TVC Director.
