Communication Design

Book: In the Shadow of Pain. 
Instructor: Tracey Shiffman
Suggestions by: Cheri Gray
Designed and Edited by : Claudio Rodriguez Jr.

This is a book that I designed on the immoralism of animal entertainment. I originally started with the immoral acts of sports which then lead to the focus on just animals. I spent 14 weeks researching about the events in this book. The chapters go from the bloodiest abuse with animals, to the not so common events, to the events that most people are known to contribute to. Animals play an important role in my life which made this project incredibly special to me, even if I was going through many emotions reading and seeing what humans put animals through. 

128 Pages. 8.5 by 10.5 book
Paper printed on Mohawk eggshell 100# paper.
Cloth on board with a Tipin Image. 
Book is not for sale.

Fonts used: 
Eurostile
Haas Unika Sh

Designed a poster to go with the book with the idea of showcasing one of the animals but not giving it all away. I chose to have the event be at the Animal Rights National Conference in Los Angeles. Poster printed on Newsprint to focus on the dark and sensitive side to the book. 
In the Shadow of Pain
Published:

In the Shadow of Pain

Project is on the immoralism of animal entertainment. I wanted to project a narrative through my book that makes you feel what the animals feel.

Published: