The Brief:
How can we engage with users during their trips, and provide them with tips they can actually use when they travel?
The Idea:
We wrote guidebooks! And not the kind that you use once when you're there, and then throw away later. We created actual notebooks that you can doodle, stick your photos, and note your thoughts.
Get the book at: https://blog.traveloka.com/vn/hue/
The book is divided into routes to satisfy all kinds of travelers: the history geeks, the photographers, the traditionalists,... You can doodle and save tokens from your trip in the pages!
The online component on Traveloka blog gives you everything you need to know about your trip, and even calls for you to submit your own stories!
Download the book: https://blog.traveloka.com/vn/da-nang/
Website Design: https://blog.traveloka.com/vn/da-nang/
Traveloka's Passport to Cities
Passport to Hue
Project Manager: Uyen (Emma) Le
Creative Concept: Chi Ngo, Huong Nguyen
Editor: Huan Vo
Contributing writers: Minh Moon, Nhut Nguyen, Huan Vo, Chi Ngo
Photography: Hung Nguyen (iBom), Anh Chau, Huong Nguyen, Sang Huynh
Design: Huong Nguyen, Sang Huynh
Website design: Hung Nguyen (iBom)
Passport to Da Nang
Project Manager: Thao Trinh
Creative Concept: Hung Nguyen (iBom)
Editor: Chi Ngo, Huan Vo
Contributing writers: Minh Moon, Nhut Nguyen, Huan Vo, Chi Ngo
Photography: Anh Chau, Huong Nguyen, Sang Huynh
Design: Hung Nguyen (iBom)
Website design: Hung Nguyen (iBom)
