JUS360
We started the concept of corporate identity for this small law firm with naming. When the name has not yet been invented, the search area for the required concept expands significantly. On the one hand, it gives free reign to creative thinking, on the other – it complicates the work, since there are no conceptual guidelines. A short but meaningful, and, most importantly, brandable name proposed by GoryaninBrothers was JUS360 (“Jus” meaning law in Latin; 360 degrees) telling that the company is focused on the full range of legal issues. Thanks to the originality of the name and nature of the corporate style, the designers could use only a small symbol - the degree symbol stylized as a shield – to mean full legal protection. A monochrome logo is used as the principal brand identifier.
Thanks to the originality of the name and nature of the corporate style, the designers could use only a small symbol - the degree symbol stylized as a shield – to mean full legal protection. Even simple geometric shapes can connote symbols and metaphors. The black-and-white color scheme turned out to be the brand designer’s key gimmick used to convey the main message of the company. Thus, the maximum degree of contrast between two opposite colors echoes the company’s message: "sometimes the world splits into black and white". After all, there should be no halftones in matters of justice.
From the corporate identity standpoint, the concept offered to this law firm is one of the strongest projects by Goryanin Brothers.
Created logo:
2014 June
