Nescafe originated from Switzerland; when thinking of Switzerland the most obvious idea is the mountains used for skiing and snowboarding. There are always marks left in the snow by snowboarders and skiers. An  endless amount of people can ski down the same slope yet each person makes their own tracks; none of the tracks are ever exactly the same. My design came from this idea that no two marks left in the snow are ever exactly the same; so I designed a mountain range which encompassed the many different tracks that are left by many different people.