Nakheel
Inspiring humanity
Inspiring humanity
Client: Nakheel (www.nakheel.com)
Agency: Dragon Rouge (www.dragonrouge.co.uk)
Role: Creative Director
Team: Keith Wells, Derek Zee, Liana Dinghile, Andrew Wilson, Michail Kowal, Chris Yeo, Roy Bowkett
Date: Dec 2007 Feb 2009
Who they are
Nakheel are one of the key players in the property and real estate market in Dubai. They are engaged in building cities for the 21st century: creating a world class destination for living, business and tourism in the region.
What we did
Working as Creative Director for Dragon Rouge, with an extensive team we developed Nakheel's visual identity to create a better, strategic understanding of their portfolio to the outside investor market and to promote their core sustainable values.
The work began with their corporate team but went on to include a number of their world-renowned projects like Palm Jumeirah (the original palm), Palm Jebel Ali, Palm Deira, Waterfront and Mina Rashid and many others,
The work contributed to driving their thought leadership and pioneering innovation to create a legacy for generations to come and has contributed to their 'Think blue' campaign and 'Blue Communities'
initiative. (www.bluecommunities.org)
What was delivered
Full brand identity system from concept through to implementation. This included but was not limited to; visual & verbal identity palette, internal & external communications, stationery, website reskin, PowerPoint templates, Word templates, literature suite,CSR reporting, photography style, image library, brand workshops, brand guidelines.
Agency: Dragon Rouge (www.dragonrouge.co.uk)
Role: Creative Director
Team: Keith Wells, Derek Zee, Liana Dinghile, Andrew Wilson, Michail Kowal, Chris Yeo, Roy Bowkett
Date: Dec 2007 Feb 2009
Who they are
Nakheel are one of the key players in the property and real estate market in Dubai. They are engaged in building cities for the 21st century: creating a world class destination for living, business and tourism in the region.
What we did
Working as Creative Director for Dragon Rouge, with an extensive team we developed Nakheel's visual identity to create a better, strategic understanding of their portfolio to the outside investor market and to promote their core sustainable values.
The work began with their corporate team but went on to include a number of their world-renowned projects like Palm Jumeirah (the original palm), Palm Jebel Ali, Palm Deira, Waterfront and Mina Rashid and many others,
The work contributed to driving their thought leadership and pioneering innovation to create a legacy for generations to come and has contributed to their 'Think blue' campaign and 'Blue Communities'
initiative. (www.bluecommunities.org)
What was delivered
Full brand identity system from concept through to implementation. This included but was not limited to; visual & verbal identity palette, internal & external communications, stationery, website reskin, PowerPoint templates, Word templates, literature suite,CSR reporting, photography style, image library, brand workshops, brand guidelines.
