From Athletes to Icons
Iqon Stars is a promoting agency for athletes looking for a graphic style for their new visual identity. A style that could represent their passion for vintage sports while keeping a fresh and modern look associated with it.
We decided to have that duality present itself as the main concept for the project. Creating a balance between old and new. This concept would emerge in two visual elements: illustration and typography. While illustration presents itself as the main element of the Brand, typography would be featured as a complementary form. This way, we would make the Brand simple with enough graphic elements to ensure its own identity by not overdoing it.
Creative Direction and Copywriting: Pedro Tavares
Art Direction and Design: Tiago Machado
