BRAND IDENTITY
This bi-annual event focuses on the future of finance, involving 300 elite members from the financial world. The housestyle visualizes the exciting future ahead with vibrant, florescent colors and a custom, futuristic font. The “Florijn” rider from historical dutch currency, represents this rich, 400-year history dating back to 1609. The combination of historical and futuristic elements, creates a hertiage experience unique to the Dutch financial market. And of course, its florescent orange ;-)
Copyright: Total Identity, Amsterdam
Copyright: Total Identity, Amsterdam
AFFINUM, a custom typeface was created and delivered as part of the visual identity package.
For every new event, a new color combination can be used that relates to the corresponding theme and financial climate at that time.
This invitation in a florescent orange envelope wont get lost on the desk of a busy executive.
Above: The theme of the first bi-annual event as stated on the program booklet cover.
THX FOR STOPPING BY
I APPRECIATE IT!
B)
I APPRECIATE IT!
B)
