THINK BEFORE SHARING TOO MUCH.
For this campaign I tried to keep and institutional tone of voice supported by a clean, smart visual.
The main theme is the oversharing.
The concept is directed advise to share responsibly. Without dictating anything.
I only used three of the main icons of the sharing theme, twitter facebook, google.
There are other plenty, but those three are the most subjected to use by the people so the logo icons are easy to recognize, without obstructing the reading of it.