Experimental college was one of the earlier concepts we trialled for the project. The vitality and content were informed by Wellington's art culture.
Our way finding likewise had an emphasis on collage and began to experiment with interpretive scale.
Our initial posters proposed we could use local graffiti as a spring board for promotional material that showcased urban design and the Wellington talent.
As the project progressed the branding elements became much more resolved. We choose to concentrate on colour and typography with strong graphic, interpretive elements.
The visual experience of the un-conference resolved around the visual elements we used to symbolise intention and journey. We found a limited yet consistent visual system enabled the featured artists and speakers work to better stand out.
Our proposed identity spread.
Website navigation for 'Home' and 'About' pages.
Website navigation for 'connect' page.
