A TV Commercial Script

INT. Plaza Hotel NYC

The glitterati are gathering up for the show, as they jostle for headspace in front of the grand window overlooking the fireworks field above the square.

DAVID takes hold of DEBBIE and pulls her out of the crowd and down, she wonders what he seems to be planning, "But Dave, the clock strikes 12 in 10 minutes", He winks, "Exactly, only 10 minutes left, trust me, you don't wanna miss this" in a Jack Dawson so you wanna go to a real party kind of way.

By now they are on the designated empty one-way side of the street as they get into a trot and with a quick cut through EXT. Times Square NY's Eve, we are now at:

INT. Turnstile at the Metro Station

The montage is just a level 2 slow melody, side by side of: the people getting ready, popping champagne, focusing spotlights, holding ladies on one hand and slow-mo contrast with these two racing through the disenfranchised, the bonded labourers plowing through the giant metal beast's belly working on new year's eve, alongside new celebratory co-passengers for that day of the year, when it must hurt all the more, alongside detailed cars, grimy train windows, alongside glittering jewels, flickering lights in the vestibule, among the huddled elites...space in the corner of the train. Now time returns to normalcy. As the couple sits down just as the train reaches the bridge, and the clock strikes 12, and temple gongs and church bells ring over all the other muted sound effects of magically bursting colors and lights, the full view of the fireworks comes into realization as Debbie stops her protestations at the location, drops her designer clutch, and sits quietly, mesmerized by the sight. "I TOLD YOU IT WAS PRICELESS, THE BEST VIEW OF NY'S NY Eve Party, from inside the last train upstate across the river. It is something money just can't buy. And if I always had the money, I'd never know of it. (Tracking shot FX in totality). But tell me, love, if one day again, I don't have the money again, will I ever lose you too, or will you grace me again on a new year's night, on this train again? The girl, puts a finger on the lips of Mr. Romeo, and then quickly smiles it up by taking out his card from his tux pocket, and puts it over his lips as if to say lemme speak, "But dear, I have you, you have me, and we'll always have this!" As they smile into the fireworks alight reflecting in their eyes.

MVO: For subway tickets and empty window seats and everything else priceless, except true love, of course, there will always be Mastercard, Happy 2020 World, Happy New Year.

Reference video:

The Script of the above TVC, as I had envisioned:

Lux Relaunch Final

“Beauty Virus” 30 Seconds

Film opens on Aish (“Lady” by Modjo playing as the background track, either original sample or rehashed version). She is wearing jogging shorts and an iPod and is jogging along bandstand. A guy running in the other direction notices her, stops and turns back to stare at her in disbelief. Later in the morning the same guy notices her at college wearing a tank top. Later at the ATM dressed in corporate attire. Later at the supermarket in a sari with a kid. And lastly at a club in clubwear dancing seductively with the boys. Finally dazed and confused as he walks out of the club and reaches the train station, he sees a group of Aishwaryas coming out the exit. As he goes inside the station, he sees something which brings a knowing smile on his face. He sees a busy career girl shuffling with things in her bag and walking towards him, he calls out to her and points her towards something, and she looks. We see what they are seeing – a giant backlit hoarding of Naya Lux (it says “Raaz khul chuka hai”). Cut to the girl who is now Aishwarya with the same clothes, glasses etc. She gives a surprised nod, smiles at him and leaves not knowing yet that she has become Aish.

FVO whispers: Kya aapne bhi dekha? (Quick soap look-reveal shot)

Naya Lux. Khoobsoorti ka naya chehra.

“Beauty Chase” Reloaded

Aish dressed in a white dress with brown and green mark prints, walks out of her house and notices that there are many more similarly dressed Aishwaryas walking around (there are non-Aishwaryas too). She walks ahead to find out what’s going on.

< >She spots a transport wagon, its back doors are ajar and bars of soap keep falling outside on the road. Some women spot the soaps and go pick them up. When we cut back to them, we see that they’ve transformed into Aishwarya. They look at each other pointing with their hands. Aishwarya makes an angry face.She walks a little further another look-alike, who says, “Ahaa, tumne bhi dekha!?” Aish makes a happy frowning face and walks into the lane where the wagon went.Cut to the truck making a right turn as hundreds of bars of soap fall out. Cut to Aish running towards them. Cut to the place where the soaps were dropped, there are around a dozen Aishwaryas standing there with soaps in their hands. Cut to the wagon lying idle outside a house, the nameplate outside the house says: Sushmita.

MVO: Aish mane ya na mane, hum laye hain aapke liye Naya Lux. The three pack shots in quick succession with the audience getting just a glance of the soaps coming out of the packs. Naya Lux, Khoobsoorti Ka Naya Chehra.

15 Second

1) Aish dressed in a white dress with brown and green mark prints, walks out of her house and notices that there are many more similarly dressed Aishwaryas walking around (there are non-Aishwaryas too). She walks ahead to find out what’s going on.

2) She walks a little further another look-alike, who says, “Ahaa, tumne bhi dekha!?”

3) She looks into the camera, in confusion, eyes wide and mouth agape

MVO: Aish mane ya na mane, hum laye hain aapke liye Naya Lux. The three pack shots in quick succession with the audience getting just a glance of the soaps coming out of the packs. Naya Lux, Khoobsoorti Ka Naya Chehra.

The Script of the above Storyboard:

TV: A slow motion over the top emotional and lovey dovey opening. Black and white of course. Under the moonlit sky in the gallery of the mansion. A whitish glow begins to get stronger and stronger on the face of a woman’s face (turns from wonder to wild with extreme joy in extreme slow motion), and even a tear starts its journey down the cheeks. Camera zooms out and we see that what appears to be a jewel case is actually a laptop as a wire is hanging from it. Coming from an open laptop instead of big diamond set jewel box. Suddenly the music stops and the guy asks, “Buy?” the woman is in full agreement, and we cut to see her hitting the enter key quickly.

MVO: Choose from over a millions diamonds and jewels and buy the one that’s just perfect. At easydiamonds.com. Find the one.

A slow motion over the top emotional and lovey dovey opening. Black and white of course. Under the moonlit sky in the gallery of the mansion. A whitish glow begins to get stronger and stronger on the face of a woman’s face (turns from wonder to wild with extreme joy in extreme slow motion), and even a tear starts its journey down the cheeks. Camera zooms out and we see that what appears to be a jewel case is actually a laptop as a wire is hanging from it. Coming from an open laptop instead of big diamond set jewel box. Suddenly the music stops and the guy asks, “Buy?” the woman is in full agreement, and we cut to see her hitting the enter key quickly.

MVO: Choose from over a millions diamonds and jewels and buy the one that’s just perfect. At easydiamonds.com. Find the one.

Scene by scene (written now)

(imagine the way Sin City opens, as Josh Hartnett walks over to the beautiful woman at the edge of the gallery in the sprawling cityscape, only here we have sea side, with the cityscape behind and the full moon above)

Guy in suit walks over to the awesome woman in black who’s standing at the edge of the huge balcony. He’s carrying roses up front and a case behind.

< >Roses are given, back to wide shot, woman’s head on man’s shoulder, shooting star lights up the black sky.Man glances if the woman is looking, without any dialogue in this wide shot, we are able to see that he is taking out something, and the woman has her eyes closed waiting for the surprise (probably told by the man, but we don’t show him saying or even motioning it)ECU on the two faces side by side, man looking at her, while she slowly starts to open her eyes as her face starts getting illuminated by the white bright glow.Cut to wide shot, from this side it looks like a jewel case that has got some big ass diamond.The only dialogue – Man asks, “Buy?”Cut to the enter key on the laptop keyboard as the woman presses it.Cut to the cam from the opposite side to (5) and we see a brilliant diamond necklace on the black screen of the keyboard. Shot of laptop in between the two heads looking at each other.Just like in Sin City (after Josh Hartnett kills the beauty the cam zooms up into the sky in a spiral revealing the entire cityscape around), but here we have the sea too and the city too. MVO: A sea of diamonds to choose from (half a second clip of the stylized web interface and web page shots, cut back to the zoom into the sky) Find exactly what you’re looking for. Buy the one that’s just perfect. (one more interface clip, zoom continues and all the bright city lights are slowly taking a shape) Easydiamonds.com (the shape the lights are taking, from about a few miles up in the sky, is ‘easydiamonds.com’) Find the one.10) D’damas logo fades in. THE END.

Another EzeeDiamonds idea for the same brief as the above Storyboard, while at JWT Mumbai in 2005:

Film opens with a continuous pan (maybe starts with crane vie of the cinema) moves around as we see the ticket window where tickets are getting sold hot, in the continuous pan the camera moves slowly at first over the heads of the many people in the lines, then suddenly accelerates in speed and we see that there is an unusually high amount of people. The tone of the shot would be something grim, like something big is about to happen. The cam finally comes to rest at the end of the mile long line where a car has just come to just on the road, the power window slides down and an odd baldy gangster like guy opens the door (all in slow motion) and comes out, he’s quite funny as we see he is wearing keds with his Armani suit. He throws a warning glance and the hot babe in the car puts the windows back on. HE takes out something from his pocket and chucks it like a grenade towards the middle of the line, cam always on him, we don’t see what’s been chucked, but after a few seconds there’s terror and screaming and shouting coming from where the thing was thrown. We cut to see a dusty landscape where the line was. Cut to the car appearing from the dust as it comes to a halt next to the ticket window. “Two upper balcony please”, says the sweet timid guy we saw earlier.

Retorts back the granny-look-alike aunty of a ticket seller from inside the booth, “Woh heera tumne phenka tha?” He makes an i-don’t-know-anything-about-it face.

Super: Diamonds are in demand.

Logo: EasyDiamonds

A Viral Video idea for EzeeDiamonds, same brief as above, I felt that instead of trying to sell expensive TVC ideas to clients which they rarely approve, it would be better to give them entertaining video ideas that would viral around the inter webs. This is 2005, before Google purchased YouTube:

Viral Internet Video

Film opens and it looks and sounds just like a MasterCard ad.

Dinner for two at her favourite restaurant: Rs. 1000

Movie: Rs. 200

Long drive to the sea: Rs. 650

Private yatch for a night: Rs. 10,000

Finding just the perfect diamond you had in mind for the proposal: EASYYYYYYY!!!

(Said in a very clumsy bud-lighty manner, while everything before it was said slowly and nicely and a huge EASY!!! Graphic bounces everything off the screen) (a few quick screen shots of the website interface and the search tool)

MVO: It’s easy at easydiamonds.com, search through a multitude of diamonds within a few seconds, and find the one stone that’s just perfect for her. Easydiamonds.com. Next time you plan to diamond, take it easssssyyy…

Viral Internet Video: (film opens and it looks and sounds just like a MasterCard ad)

Booking round-trip cruise tickets: Rs. 1,20,000

Stay at the best suite in paradise: Rs. 30,000

Finding a diamond that fits her like nothing else:  EASY!!!! (Said in a very clumsy bud-lighty manner, while everything before it was said slowly and nicely and a huge EASY!!! Graphic bounces everything off the screen) (a few quick screen shots of the website interface and the search tool)

MVO: It’s easy at easydiamonds.com, choose from over a million diamonds, and find her the perfect one! Easydiamonds.com, Find the One.

10 MTV Kickass Mornigs Promo Ideas written post an interview at MTV Mumbai in 2008

1) A row of hostel students sleeping on beds. One wakes up, yawns and while lying on the bed itself kicks the guy next to him very hard. The other guy wakes up, slightly miffed but he instead turns in the other direction and kicks the third guy. This guy too kicks the next guy and so on. The last guy simply wakes up and presses the button of the TV. MTV Kick Ass Morning, Everyday 7-9 AM. Shot of all of them in a row lying sideways on the bed and looking at the TV.

Alternatively

Show a row of either this Roadies 5.0 roadies or earlier roadies (since they all sleep together next to each other anyway this would be a goof fit, apart from using the Roadies brand name for another MTV show). The same thing happens as above and in fact here we can keep the Roadies who were sworn enemies of each other next to each other (Like Prabhjot-Shambhavi). But when the guy who is next to Bani gets kicked, he kicks Bani very lightly in fact not a kick but a gentle push on her butt. She turns to him and slaps him and then continues passing-the-kick to the next guy.

2) Animation - Many dissolves, from the whole city-scape to a small house somewhere on the outskirts of a town. CU of a cock-de-doodle-do, we see its silhouette as it begins to start its daily shrill sound. But wait, we see it clearly now, and it’s abnormal its looks like the DJ-lethal version of hens and cocks. It is animated in 3D while the rest of the environment can be 2D. The cock-de-doodle-do (cuck-du-ku-kuuuuuu) sound suddenly gets sampled into a trance number. And the cock is dancing to the beats. Here and there windows opening, people emerging and even other animals stirring. By the time the song gets over and the “MTV Kick Ass Mornings” logo is displayed the city is in full flurry of activity.

3) Like the Honda Cog Ad – we can use a chain of events. As the alarm rings, the sleepy teen hits it angrily and goes back to sleep. But the alarm stop button dispatched an iron ball down a path, which pulls something, which pushes a box, which causes something else to move and so on until finally the tv power on button gets hit and at the sound of MTV Kick Ass Mornings, the sleepy teen wakes up and is sitting alert on the bed. Basically a delayed alarm. 

4) Morning show Radio Jockey, a typical behenji turned hip is speaking at her boring best on the Mic. She speaks just like the morning RJs, who sound so cheerful, but there is the dullest expression on her face possible. Her voice doesn’t match her facial expression. She does this alternated removing the headphones and turning down the mic volume as she dances for 5 seconds. Then again she blabbers “traffic beat” or “aaj shehar main blah blah blaaaaaah” or “aaj ka tapman” and then again for 5 seconds she removes all the equipment and dances.We see the TV screen in front of her where MTV Kick Ass Mornings logo appears. Super- Better tune into MTV. MTV Kick Ass Mornings.

5) We can do a corny ad for a laxative with Ameen Sayani type VO which says things like “Hmmm kya aapki subah subhavni nahii?”, “Kya jagte hi aap thak jaate hai?”, “Kya din ki shuruwaat kaafi rukawaaton se bhai haii hmmm?” and very corny visuals like that of a laxative ad done by a class 3 ad agency. Finally we see the product, the lotion bottle has the MTV Kick Ass Mornings logo.

6) College Student Gets Up and opens door to pick up news paper, newspaper wala kicks him, he kicks the newspaper wala back, they both just greeted each other, smile and he closes the door. He is ready and on the road early morning now, meets a few uncles who are walking early morning. He goes behind them and kicks all 3 one by one, and they turn back and do the same, they smile and crack jokes. He reaches college and the kicking continues. He goes to class and does the same with even the professor.

7) Bell rings and guy opens gate of house. Doodhwala outside dancing to Tashan’s song. Closes door. Again bell rings and this time paperwala hands over the paper in between jigs of Kareena’s latest moves. Closes door. Now comes Kaamwali dancing to another latest hit Bollywood number. Then School bus wala takes the kid and dances with the kid like a heroine. Then sabjiwala hands over vegetables one by one and mouths an appropriately funny song to match the actions. Super: Want every morning this Kick Ass? (then Logo)

8) A champu guy wakes up and the daily ritual of shave, brush, floss, tongue clean, nail cutting, shower, soap, dump in pot, wearing clothes, snapping belt, combing hair, cutting vegetables, breaking egg, frying omelette, all happens but in beats and rhythms of many songs. In the end he is shining like a star (a champu star though) and the way guys look into the mirror and say “you’re the man!”, he says “kick esssss” to the TV. MTV Logo.

9) A babe in spaghetti straps wakes up and yawns from her bed, we see her party clothes when she removes the sheets. A guy wearing a shiny silk shirt is brushing teeth. A couple of pretty looking girls are getting ready and combing hair. Everyone is doing morning stuff but in party clothes. They all now come out of their homes, we see its early morning, and onlookers like dabbawalas and paperwala are shocked. Out side a disc everyone converges inside and we see MTV Kick Ass Mornings is playing on the big screen. Doodhwalas are serving milk at the bar instead.

10) Girl in cardio costume is dancing Bollywood numbers instead of the cardio exercises in front of the TV.

Idea for Axe when I was a trainee at LOWE Lintas in 2003:

10 sec ad.

A girl walks into a BEST bus, the whole bus is empty except for the conductor and a guy. She finds a place and is about to take seat infront of the guys seat, but half way down while siting, she stands up again and moves back and sits and cuddles next to the guy, CHIPAK-ke.

The Axe Effect.

Girl tries to put hand over guys shoulder at cinema instead of the other way around.

Idea for Lifebuoy when I was a copy trainee there in 2003:

Lifebuoy Gold TV

"Radhika"

A mother recounting happy memories of her daughter, a couple of days after her marriage. She is flipping through a family album. Pics of Radhika right from her childhood to present day will be seen by the mother and by the audience. Firstlycomes a pic of a newborn Radhika, then a toddler, the a pre-teen, and then comes the pics of a teen radhika, pimples increasing on her face as she grows up from 13 to 17. She then goes into flashback and remembers how depressed, sad and frustrated Radhika was with her pimples, and how helpless she herself(the mother) felt. She recalls how Radhika once came crying to her for help, and how finally on the advice of a family doctor and friend she managed to make her daughter happy. We then see a pretty Radhika with a clear and beautiful face(19 yrs) then we finally see her marriage pic with a nice guy.  She wonders as she sees this photo, "Thanks to Lifebuoy Gold, meri pyaari beti ki sabse badi problem door ho gayi, aur meri bhi".

Product window

Another team was working on the Smirnoff account at JWT Mumbai in 2005, and I tried to pitch them this idea for a viral video before viral videos became a thing:

Day Ext. Wild Ext.

(Animal Planet like documentary footage of beautiful female animals, all kinds of harmless hunted animals of the wild.)

“It has been said that in the wilderness around the coastal paradise of Tijuana, the hunted roam amass around in flocks and bask in the golden sunlight of the soft meadows”

(sun going down fast, the footage is speed fed by fast motion, the moon rising, the animals all scurrying)

“but as the night draws in, the rulers of the wild emerge from the shadows”

(footage of wild ferocious handsome mail animals, wolves with shiny eyes, leopards, tigers, lions, panthers all shown in hunting stances, looking for prey and preparing to pounce)

“and take their spoils, and claim their kingdom, and celebrate their strength. It has been said that Tijuana is heaven by day and hell by night.”

Super: Smirnoff DeTours – 3 nights at Tijuana. Call.

TVC Ideas by me while at JWT Mumbai for the big SBI pitch back in 2005 which O&M won:

A honest looking man enters a packed railway station, there are long queues at every counter. He is approached by a ticket seller “rajdhani bolo rajdhani”. Our man ignores the guy and in true honest man shows an expression of utmost disapproval at the ticket seller. Then he goes, gets a form and stands at the end of the cue, fills out the form and says “bhaisaab” to the guy in front of him, and hands him the form. The guy gladly takes it and passed it ahead, everyone does the same. The whole scene is quite sarcastic to the whole angry atmosphere of an actual ticket booking office. When the man at the counter finally receives the form, he looks over the counter, our man is there signaling to him by waving his State Bank card between his fingers. The man at the counter does an expression of “Oh!” like he recognizes his authority.

Supers (along with MVO): Jump the Queue, flip to Card as logo, flip to Book Train Tickets, flip to Pay MTNL Bills, flip to Refill Mobiles, flip to Withdraw Money Quick, flip to And More

MVO: 5400 ATMs all over the country, 3 times more than anyone else

A honest looking man enters a packed MTNL bill payment office, there are long queues at every counter. He opens his bag, takes out an MTNL bill and stands at the end of the cue, says “bhaisaab” to the guy in front of him, and hands him the bill. The guy gladly takes it and passed it ahead, everyone does the same. The whole scene is quite sarcastic to the whole angry atmosphere of an actual bill pay booking office. When the man at the counter finally receives the form, he looks over the counter, our man is there signaling to him by waving his State Bank card between his fingers. The man at the counter does an expression of “Oh!” like he recognizes his authority.

Supers (along with MVO): Jump the Queue, flip to Card as logo, flip to Pay MTNL Bills, flip to Book Train Tickets, flip to Refill Mobiles, flip to Withdraw Money Quick, flip to And More

MVO: 5400 ATMs all over the country, 3 times more than anyone else

A honest looking man enters a packed mobile bill pay office (like the Orange Shop at fort, there are long queues at every counter. He opens his bag, takes out his long mobile bill and stands at the end of the cue, says “bhaisaab” to the guy in front of him, and hands him the bill. The guy gladly takes it and passed it ahead, everyone does the same. The whole scene is quite sarcastic to the whole angry atmosphere of an actual bill pay booking office. When the man at the counter finally receives the form, he looks over the counter, our man is there signaling to him by waving his State Bank card between his fingers. The man at the counter does an expression of “Oh!” like he recognizes his authority.

Supers (along with MVO): Jump the Queue, flip to Card as logo, flip to Pay MTNL Bills, flip to Book Train Tickets, flip to Refill Mobiles, flip to Withdraw Money Quick, flip to And More

MVO: 5400 ATMs all over the country, 3 times more than anyone else

State Bank ATM – Anywhere

Holiday Video TVC

Happy soundtrack starts to play.

A little typical distortion seen in home videos, then appear a woman and two kids waving to the camera. They are on a serene absolutely uninhabited beach with nothing else but land, water and trees in sight. “yaaaay we are in Goa, we are in Goa” the kids start to run around the place. The father points the camera to himself and gives a thumbs up. Typical jerky camera movements. As the dad is moving the camera on his kids who are running around, we see a blue-green State Bank ATM in the background.

Distortion of a cut.

Cut to a scene of a hillside shot through inside a car, there’s zooming and focusing, then the family comes into view, then they pass a sign “Dehradun 80 kms” and then shortly we see an State Bank ATM pass by.

Distortion of a cut.

Cut to shot of a breathtaking faraway snowy valley, father (the cameraman) says, “KASHMIIIIIR! Heaven on earth!”, camera movement, then we see the same family, we see all four of them huddled closely, someone else is shooting and is giving them directions and his hands are visible in the camera. The cameraman is in fact a guide and is telling them all sorts of interesting things by pointing the camera distant spots. After a while the kid asks, “woh kya hai?”, to which the guide points the camera to a distant blue-green speck, then zooms in and while the focus is adjusting ad jerks of the camera are happening guide says “woh…who tooooo….arrey WOH to ATM hai!

Distortion again.

Close-up shot of the ATM.

Super: ATM.Anywhere|

MVO: With 5400 State Bank ATMs across the length and breadth of the country, you will never be too far from one.

SBI logo.

Super mechanism: (first a cursor appears, the cursor is always stationary, but keeps blinking like a normal cursor. Then “ATM.” Gets typed quickly to the left of the cursor and then after a pause “Anywhere|”

Radio Spots 20 seconds

Sounds of a forest, after ten seconds there is the ATM beep and money counting sound. Forest sounds continue in the background, MVO: 5400 SBI ATMs across India. In all the usual places and a lot of unusual ones too.

Sounds of a village, after ten seconds there is the ATM beep and money counting sound. Village sounds continue in the background, MVO: 5400 SBI ATMs across India. In all the usual places and a lot of unusual ones too.

Sounds of a mountain peak with all the whooosing and snow falling sounds, after ten seconds there is the ATM beep and money counting sound. Snow peak sounds continue in the background, MVO: 5400 SBI ATMs across India. In all the usual places and a lot of unusual ones too.

Sounds of a north eastern tribal dance, after ten seconds there is the ATM beep and money counting sound. Language sounds continue in the background, MVO: 5400 SBI ATMs across India and many others across the border. In all the usual places and a lot of unusual ones too.

Product TVCs

Film opens on a guy who walks into a railway ticket booking office. He seems unsure, maybe it’s his first time there, he seems confused and also scared after seeing huge serpentine queues on all the windows. “Bhai sahab, form kahan se milega?” “patna ke liye kaun si gaadi hogi?” “kitne baje tak khula hai?” and so on. The guy sitting inside at the ticket counter suddenly shuts the window, gets up and walks towards the end of the queue where this guy is standing and hands him a ticket

or

The guy coolly walks into a packed railway reservation centre. Walks upto the end of one of the queues and the shouts out to the man on the counter in his queue, “Arrey bhaisaab, do ticket, rajdhani, Mumbai to delhi, sola tareek ki, male 32, female 30, veg food…aur window seat”

Super: Forget the queue

MVO: MVO: Book train tickets without standing in a queue. At the 5400 State Bank ATMs across India.

The guy coolly walks into a packed bank with queues everywhere. Walks upto the end of one of the queues and the shouts out to the man on the counter in his queue, “Arrey bhaisaab, account number 000401065473, rupees 3000 withdraw ” (does a signature action in the air)

Super: Forget the queue

MVO: Withdraw cash quickly from your account without standing in a queue. At the 5400 State Bank ATMs across India.

The guy coolly walks into a packed MTNL bill pay office with queues everywhere. Walks upto the end of one of the queues and the shouts out to the man on the counter in his queue, “Arrey bhaisaab, phone number 5663 5567, manohar das, bill bharna hai, yeh raha cheque” (throws a paper plane towards the counter, made up of course of the cheque)

Super: Forget the queue

MVO: Pay MTNL phone bills without standing in a queue. At the 5400 State Bank ATMs across India.

SB ATM- Jump the Queue

Product ad

An extremely humble looking guy walks in to a railway reservation office. Takes a form and joins a queue at the end. There are many other long queues and the place is packed. Very courteously, he asks the guy standing ahead of him to pass the form ahead. The guy looks at this guy with a queer expression, then while inspecting the form he happens to have a look at the back of the form, at once his expression and attitude change and he happily send the form ahead. The others do the same all the way upto the counter. The ticket seller looks really irritated when the form reaches him. The first guy in the line asks him to turn it over. He turns the form over and we see the SB ATM card.

Immediately his expression changes like the other guys in the line and he calls the card holder to the front.

Cut to close up of SB ATM.

VO: Jump the Queue with State Bank ATM.

VO (cont) as supers appear: Pay Bills, Get cash, Refill mobiles without ever standing in a Queue.

SB Online

Film opens on a wide shot of a Railway Booking Office. The camera is the CC TV and the day and time (8 am) are mentioned at the bottom of the screen. Many counters are open but there is absolutely no one in the line. The ticket sellers at the window are drinking tea and chatting with each other. Fade out.

Fade in with the time showing 10 am. There is still no one in the queue. The ticket sellers are whiling away the time- one guy is cutting his nails. A lady is painting hers. A third is biting his. Fade out.

Fade in with the time showing 3 pm. The ticket sellers are drinking tea and chatting with each other still. One guy is showing the others family snaps. There is still no one in the line. Fade out.

Fade in with the time showing 5 pm. The ladies are touching up their make-up. The guys are playing cards. There’s no one in the line.

VO: Jump the Q with SBI online. Pay bills, book railway tickets, refill mobiles, and do all your banking without any hassles.

SBI ATM – Jump the Queue

“Beautiful Day” by U2 playing.

Film opens on a man who’s just arrived at the end of the check-in queue at the airport terminal for his flight. As soon as he steps in queue the supervisor there calls out to him to come and form a new queue.

Some guy is waiting at the railway station queue, another window opens and the man there points to him and asks him to form a new queue.

At the movie theatre, a young couple is debating outside a long queue, suddenly the shut window right next to them opens, and they look at each other in delight and then buy tickets.

Outside a discotheque, a cute looking girl is picked along with her group from end of the queue by the bouncer and sent inside the disc.

A middle aged woman is walking towards a very long government office bill pay counter, but she is surprisingly not bothered by the long queue. She is in fact smiling, as she is walking and when she has almost reached next to the queue, she turns towards the shut window, and it opens.

VO: Jump the Queue with State Bank ATM cards

Pack shot: State Bank ATM

VO continues as the supers appear: Pay Bills. Refill Mobiles, Get Cash

State Bank ATM logo.

Film opens on a man who’s just slipped on a lovely engagement ring on to woman’s finger in the presence of an admiring crowd. She looks lovingly at the ring and responds with a resounding slap  on his face.

Cut to another place where a man bows forward and hands a woman seated in a plush restaurant a lovely bunch of flowers. She looks lovingly at the flowers and slaps him right across his face.

Cut to a man who drapes a gold bracelet watch across a woman’s hand. She gazes proudly at the watch and slaps him across his face.

Cut back to the first man (engagement ring) holding his cheek in shock.

Cut back to the second man in the restaurant holding his cheek and looking embarrassed at all the giggling people around.

Cut back to the third man (watch) holding his cheek and gazing stupefied at the watch that the lady is holding up to him.

Cut to three shots where the ring has no stone just a big hole, the bunch of flowers have no flowers just ugly stubs and the watch has nod dial just a big hole.

A VO comes on with these three shots, “Of what use is all your investment if you don’t have a BLUE CHIP FUND.

Cut to the logo: SBI BLUE CHIP FUND.

Cut to statutory information.

Film opens on an anxious husband who creeps up behind his lovely wife and hands her over a jewellery case. The perfectly romantic moment is rudely interrupted by a tight slap on the man’s face right after the wife opens the case.

Cut to another dedicated husband in the jewellery store, “Honey, you should take a look at this!”. Slap!

Cut to a catholic engagement ceremony in the church. In the background, “..today on this great occasion, my son and his lovely wife-to-be will be engaged” (lots of claps from the attendees, echoing off the great ceilings of the church). Guy takes the girl’s hand and slides on the ring. Cut to wide shot of the entire church. The ring is on. Slapppppp! (the slap now echoes alone, creating an eerie silence)

MVO: What’s a ring without the diamond. Same as your portfolio without the blue chips.

Super: Introducing SBI BLUE CHIP FUND

Logos

TVC Ideas for a Rin/Radiant Project in 2005 at JWT Mumbai:

3 more seconds of a fantasizing of the bright future clips

Cut to Pawan, he’s stopped talking, he breaks for a breather, sighs, then asks “So how are we going to do justice to such a huge story, how are we going to make an AV that brings the glory of the Life Insurance Corporation of India in true light?”

A few seconds of silence, cut to the clueless face of the servicing guy, suddenly his face twitches, his eyes bulge out, his finger is in the air, it’s the Eureka moment

The end.

Radiant Scripts

1000 Watt You

1) Brightness Theme

Film opens on a teacher writing in the blackboard. It says ‘Thomas Edison – Inventor of the light bulb’ next to a nice drawing of a bulb.

She turns around and asks, “Who knows how a light bulb works?”

Almost all the kids have their hands raised

“Ummm, good, okay Raghu you tell us”

Raghu with the normal uniform gets up and says “Electricity”

“Right, very good, now Nisha tell me how does the electricity reach our houses”

Nisha with the normal uniform gets us, thinks for a few seconds, rolls her eyes around the ceiling and says “Electric cables on the road carry it to our houses”

“Very gooooooood Nisha, sit down, now Prateek will explain to us in detail the physical process of the heating up of the filament in the bulb and how it results in the emission of light combined with the support of glow gases present in the vacuum sealed glass bulb, Prateeeeeeeek”

Camera stays on the teacher as the entire class turns their heads in unison towards the back of the glass

POV of Prateek as the camera gets up and there is a visible increase of brightness inside the class. Fat boy sitting at the front of the class even puts on his little goggles. Cut to a bulb in uniform standing where Prateek should be.

MVO/Graphics: New Rin/Radiant with extra shining power that surprise you

Shot of Prateek sitting on his desk with extraordinary white uniform, smiling delightfully. We hear the teacher calling out his name again, “Prateeeeeeeek…” the RIN thunder clap shoots from the ceiling and Prateek turns into a lit bulb.

Sign-off: New Rin. Be Bright.

2) Fragrance

Same film except here the teacher calls students to the desk, takes a deep whiff and asks them questions accordingly.

3) Shiny Bits

Right to White

Soft piano music plays throughout.

Film opens in hospital room, on a new born baby being wrapped in a white sheet and the mother holding the clean white sheet clad baby very lovingly.

Shot of the post-pregnancy fat-mother at home putting on two little white socks on two little feet.

Shot of father, mother and baby on a vacation in a hill station, the mother slides down a white wool cap to cover the 3 yr old’s ears.

Mother ties the white laces of the nice white canvas shoes of the kid who’s wearing a cartoon design little school bag and holding a water bottle.

Mother ties the red tie of a grown up kid and then straightens the crease, gives him a spoon of dahi (yoghurt), as he rushes out holding just a writing board (going to exams)

Teenage boy is dressed in white cricket trousers is frantically searching his cupboard for something. Mother appears and unveils a white cricket t shirt with kid’s name embroidered on the back. Kid hugs her as she gives it to him. She throws his white cricket hat to him as he rushes out the door.

Family function scene. Mother catches her white kurta clad son handing over a red rose to a pretty girl. Son also sees the mother seeing this. Son sneaks up behind mother and gives her a white rose and a sheepish smile. Mother pats her son on the head.

Super: All life, you’ve given pure white love

RIN Pack logo.

Super: Proud to help.

Right to White

Film opens on a sweet fat kid wearing pearly whites. He is doodling at his table when the teacher calls out loud “Rohan” and he looks up, surprised to hear his name, “Mind the class, ill be right back”

We see the kids lazily doing PT exercises, our fat kid more lazy than others, when the PT Teacher calls out “Rohan, command the group while I’m gone”

Class picture being taken, the photographer calls out Rohan in the front row from the back, all the other kids raise eyebrows at this as Rohan in the front will easily hide two kids standing behind him, and as we see the snap (click effect) we do see two kids’ faces hidden behind a smiling Rohan

Little kids cricket team in their team tent. The captain a lanky kid is very confused and suddenly says “Rohan, you need to open” at which our Rohan looks up from his comic book

Radiant Logo.

It Helps!

Title: Tantrums 2

Film opens on our kid sitting on a bed next to a new born baby. Various relatives enter and do squeeze the cheeks of and make baby faces at the new born. Our little girl doesn’t like being ignored and starts crying aloud.

Title: Jealousy

Film opens on school kids walking along a corridor in the school. A little girl with a mean look on the face seems to be trailing a boy with superb clean white clothes. We see her holding an ink pen like a dagger. She sneaks up behind him and splatters the pen, but he ducks to pick up something and misses the ink.

Similarly a few boys urge him to sit on a particular ‘painted’ chair, he chooses the one in the front

When riding his bicycle the other kids try to throw pins in his path, but he drives around them and the principal’s car coming behind instead gets a flat tire.

When playing cricket the naughty bowler dips the bowl in much but our super whites batsman leaves the ball in style and the keeper gets a splat of muck

MVO: Brilliant Whiteness from Radiant. Easy to get. Difficult to keep.

My Idea and Script for an LIC 50 Years Celebration Video while at JWT Mumbai:

LIC 50 Years Video

Film opens on a creative team in a paper-strewn office of an ad agency. They seem to be in deep thought and pondering over something. There are a few people poring over some papers.

One copywriter asks, “So can the client servicing finally bring out a one line brief for this?” To which the servicing suit replies, “Arrey what one line brief, LIC is celebrating 50 years of service to the nation, this is the big news man, that’s your brief!”

“Yeah? And so are a million other companies? What’s special about LIC? And what’s the deal with this entire insurance business?”

Exasperated, the suit says, “OK, listen carefully…

Cut to clips of LIC’s birth in 1956, old stock footage and photos (with Ken Burns Effect), the entire package of clips (LIC is as old as any other Insurer in the world) bring out the same effect on the creative that the actual news of LIC’s opening and existence must have had on the people of India at that time.

Cut to the creative nodding his head in mild surprised agreement. The other creative says, “Ok, so they have been here for a long time, but what’s the scale of their operations?”

Cut to the planner about to open his mouth

Cut to clips and supers showing the amount of offices, zones, agents, how widespread LIC is.

The creative says, “Hmmm, quite a thing”

The other suit also opens his mouth

Cut to clips about the people that make LIC proud which makes the country proud

“Wow! Huge!”

“Yeah, huge, biggest insurer in the world, more than 80% market share in India, and growing 20 percent each year!”

“So what exactly is it that they sell, what kind of products do they have”

“Well, they have a lot of those too, they have a Plan to suit everyone’s needs, they cover the needs of more people than any other company in the world that I know of, you know”

Cut to the slideshow of the b/w treated pictures of the people that each plan benefits with the hand around them

“Basically they are a company geared towards the development of the nation, a very commendable thing man. They started with a staff of 13 people in 1956 and today they earn the country some 2,34,980 Crores every year!

Cut to clips of the growth, milestones and awards and development of the company through the years.

Cut to the servicing, “And then came IT”

Cut to clips of the magic of the IT revolution and the way it has changed both India and LIC

Cut to the creative “Any overseas operations?”

Cut to a short clip about LIC overseas ventures

Cut to the office scene, everyone’s quite, thinking, pondering, we see the inspired face of the creative, we see his arms, he’s got Goosebumps.”

Hs partner smirks, “Hey people look, Pawan ke to rongte khade ho gaye! (Laughter break)

Cut to Pawan (quite a jingoistic patriot, but a patriot nonetheless) he walks up, he seriously looks inspired, “people we have got a special job, our job is to tell people the truth in new and interesting ways, but this, this is huge, a company that is actually building India”

Cut to around 3 seconds of clips about how LIC is the pride of India

And protecting Indians every moment,

3 more seconds of similar clips, but ahead in scope

Mark my words, by 2020, when India will become a Superpower, there will be one company that will be standing tall for sure, no matter what happens.

My Script for a Kellogg's brief while at JWT Mumbai back in 2004, much before the Maria Sharapova ad for a camera brand came out:

Kellogg’s Frosties TV   “The Machine” 30 seconds

A Boy comes out of the dressing room wearing his Cricket uniform after just having bathed. At the same time, a big vacuum cleaner like machine about his size comes out from the next room.

They both look menacingly at each other, their rivalry is apparent. The camera zooms onto the boy’s eyes as he stares at the machine in an overdramatic fashion. Then it zooms onto the machine at that part, which looks like two eyes. There is a visual match throughout the film between the actions of the boy and the machine.

They turn away, the boy goes and sits at a table and the machine goes to a wall nearby.

There is a whizzing sound from the machine and it starts shaking and vibrating, someone has plugged it in to an electricity point. We see the meter on the machine showing that it is getting charged. Then we see the boy gobbling up spoonfuls from his bowl.

A ‘ting’ sound comes out from the machine and it stops shaking, it must have got fully charged. Similarly the boy is finishing off the milk by drinking it directly from the bowl and then he throws in the spoon, which makes the same ‘ting’ sound.

The boy gets up, picks his kit and moves to the cricket ground outside, he feels that he is being followed, when he looks behind, there is nobody. When he reaches the nets and after he has put the stumps in place he looks behind to find the same machine now standing near the non-striker end.

The boy readies himself by pulling up his gloves and gets into stance. Now we know that the machine is in fact a bowling machine as a bowl pops out and the boy expertly dispatches it away. Cuts of the machine throwing balls and the boy hitting the balls all over the place.

There is a break in action, the calm before the storm, the machine is again shaking but this time out of anger and frustration, and the boy has a smirk on his face. A duel is about to begin. The machine emits a humming cry and drives forward just like a bowler, the boy takes a few steps forward as if going for a six. A super fast full toss shoots out of the machine as it gives it all it’s got and the ball goes straight for the boy’s head. The boy now slams it back the way it had come and it hits the machine flat onto the ground. The machine is shooting balls straight up into the sky.

MVO: New Supercharged Frosties. With Z-Power. (Super: Glucose + Zinc + Vitamin B) Pack shot and Tony behind it says, “Breakfast of the tigers! They are Grrrrrrrrrrreat!”

The kid turns the bat upside down, flicks off some dust from the bottom and blows some air over it as if holding a pistol, outside the nets his teammates and Coach Tony the tiger are clapping appreciatively.

I was tasked to write the script of an idea given to me by the Tista Sen, a Creative Director at JWT Mumbai in 2005:

Godrej DVD Film ‘Crash’

Film opens on a colossal head-on collision between a giant SUV and a puny small car. Both car doors open. We see a pair of feet appear from each car. The feet start moving towards each other with definite purpose. Both pair of feet are now next to each other. Cut to wide shot, the guy from the SUV is a huge meanie with bulging muscles. The other guy is as tiny as his car, thin, can’t-even-hurt-a-fly kind. Their faces scowling, both are ready to take on the other. Cut back to the feet facing each other. The feet of the puny guy are slowly lifted into the air. We hear a rumbling and dangerous super-serious voice say…

“agar zinda rehna hai, to ulta ghoom…aur chalta ban”

The puny guy’s feet come back down just the way they had gone up. Cut to the faces, we see the horrified expression on the muscleman’s face as he squirms “sorrrrrieeeeee” in a girlish voice, then turns around and runs off, before straightening the collar of the puny guy, whose face is still as serious as it always was.

Super: “Sound Great”

MVO: Amplified sound system, only with the Godrej DVD player.

Logo: Godrej DVD. Great Sound.

Film opens on a head-on crash between a giant SUV and a puny small car. Both car doors open. We see a pair of feet appear from each car. We hear a booming voice “kuttttttttteeeeeeeee”

The feet start moving towards each other with definite purpose.

“teri maut aa rahi hain”

Both pair of feet are now next to each other. Cut to wide shot, the guy from the SUV is a huge meanie with bulging muscles. The other guy is as tiny as his car, thin, can’t-even-hurt-a-fly kind. Their faces scowling, both are ready to take on the other. Cut back to the feet. The feet of the puny guy are slowly lifted into the air. We hear a rumbling and dangerous super-serious voice say…

“agar zinda rehna hai, to ulta ghoom…aur chalta ban”

The puny guy’s feet come back down just the way they had gone up. Cut to the faces, we see the horrified expression on the muscleman’s face as he squirms “sorrrrrieeeeee” in a very girlish voice, then turns around and runs off, before straightening the collar of the puny guy, whose face is still as serious as it always was.

MVO: Amplified sound system, only with the Godrej DVD player.

Super: GODREJ DVD – Small in size, big on sound

My 1st Prize winning idea and script for a mock deo brand at the Lonavala Creativity Workshop of the Ad Batch of H.R. College, Mumbai in 2002 in the second year of my graduation course. I had smoked up for the first time later that evening after winning this contest, getting excited about my creative abilities, making a phone call home passing the happy news of my victory and hearing from my folks that yes, I should pursue a career in advertising, sigh....:

Product: a female deo

Brief: create a TV ad without using “body Odour”

Title: POISONED

Chosen name: POISON female deodorant

Slogan: Intoxicating!

Packaging:  a full blood red bottle with red caps and all, text in black colour.

A sexy woman walks out of a red ferrari in a red dress, and walks straight past a bouncer who looks stunned. She walks into a kind of disco/bar full of men in black clothes(the effect used is that everything else should be black and only the woman’s dress, lipstick, boots, purse, the deo, nailpolish should be blood red and stand out in the dark background of black & white).

All the men stop their chattering at once and there is complete silence.  Then slowly the start getting excited and grin at the woman as a butcher grins at a lamb.

She stops her walk and looks around, and then says, “AS IF!!”, takes out a red bottle from her purse, and starts her walk with a lot more swagger. One by one the men try coming near her and touching her, but she coolly points the bottle at them and sprays, the men at once fall into a deep sleep with their faces showing an expression of extreme ecstasy, and faint and drop on the ground like dead flies(everytime she sprays the deo there is a FVO in a whispering voice saying,”POISON”).

The final shot of the ad shows, with the camera positioned at the door from where the woman entered, and shows that she has now almost reached the bar at the end of the long passage, and between her and the camera, all the men who crossed her path are fallen.

At the bar the old barman asks her, “WHATS YOUR POISON?”, she immediately slams the bottle of  POISON on the platform, the cmaera is positioned at the platform, so that there is a close up shot of the product. The shot moves to a close up of the woman, she grins and says, “ONE MARTINI PLEASE.” and grins. Cut back to product close up, FVO: “POISON, INTOXICATING!”, and in the backgroung the lady is seen sipping her drink. END OF COMMERCIAL.

Script for a Nakshatra AV at JWT Mumbai:

Myth & Magic Narration Script

The greatest journey in the world… was undertaken not by any man but by a stone.

It’s the journey… of a diamond.

Before dinosaurs roamed the earth… nature created a jewel… of astonishing rarity and beauty. 

A jewel so unique… that it has travelled through the twists and turns of history… for billions of years.

In its voyage through the sands of time…wars have been fought over it… romances have blossomed for it… love, lust, greed, desire, the diamond has seen it all.

Indeed,… the story of the diamond… is the story of the world.

Throughout history,… mankind has cherished… the diamond.

For the Greeks,… they were tears of the Gods.

For Indians,… they were sacred protectors and spiritual guardians.

For the Romans,… they were shards… of the stars.

As every age… has its own unique beliefs about the diamond,… so each stone… has its own unique character…. Every diamond is distinctive,… no two are alike…. Each one is bestowed with nature’s fingerprints… And a fire… that is wholly its own.

Across the world,… diamonds capture life’s special moments… like no other… They speak of intimacy… and the essence of romance… eternal moments… captured… with ageless elegance.

From nature’s miracle… to a girl’s best friend,… diamonds are the ultimate accessory… adding sophistication to any occasion.

A unique treasure… full of magic… nature’s miracle…

A diamonds....IS....forever.

A TVC Idea for Pepsi at JWT Mumbai in 2006, Senthil Kumar (currently NCD of JWT India) loved the idea and forwarded to his superiors and the Creatives on the account at JWT Delhi:

I had an idea for pepsi. A guy hanging on from a cliff (or icy cliff) being held by his girl. They are each holding the pepsi bottle between them. pepsi. yeh pyaas hai badi. 

Now the same regular print idea can be a very good TVC if some heavy cg can be done 
Guy girl happily driving down hill on the lovely highways of the bahamas, overlooking the great ocean and the sunset, suddenly an accident, the guy falls over the cliff, the girl manages to hold on to him in time, but the guy being heavier, the both topple off. next they land on tree branches and topple agian, never ever, amazingly, letting go of each other's hands, more cg assisted thuds over the cliff and mountains, hands still intact, one more tople over the roof top, and thud onto the ice at the bottom of the mountain. they both smile at each other and one of them cleans the ice to reveal them holding a pepsi bottle between them. pepsi. yeh pyaas hai badi. 

A TVC Idea for Lux at JWT Mumbai in 2005:

LUX WhiteSpa TV 
A PYT of around 19, wearing cool clothes and style is unpacking in an exotic hotel room somewhere in the Mediterranean. She throws her stuff around and dances to the balcony, see trips into a mood of tranquility where her eyes are randomly fixated somewhere on the horizon. Suddenly with intent she moves back into the room, checks if there is anyone in the toilet, behind the door and then with a quick look into the corridor, she shuts the door, and puts on the latch carefully so as not to make too much noise. 
Then she looks at her stuff spread around on the bed and starts rummaging for something, the camera has been moving in a lot of intricate angles already but now there is an empty classic slim champagne glass near the camera that’s partially blocking picture, as the camera moves a little around the glass also shifts its position on the screen, when the girl finally finds what she is looking for she picks it up very very slowly stealing sideway glances. The thing is not clearly visible as the glass is hiding it, but seems to be something long & thin, not too heavy, some kinda object. Now the camera pulls to long shot of the entire room, she rushes into the toilet and slams shut the door, fade to black, super: The second most pleasurable thing you can do alone 
Shot of the girl putting the bottle on the rack under the mirror and we see her shoulder up in the mirror and she looks like she has just had a bath and a lot of naughty fun. 

More better script

He enters a cinema ala guru dutt except he looks prime and not in rags. Takes off the glares and walks forward, we see an empty hall surrounding him, he walks. There’s only 1 woman in the centre of the hall waiting for him, they hold hands and sit down to watch the movie as the curtains roll up.

My Dream – a Nakshatra

no diamonds, only the packet, hand removed in the end

SRK has his hand on the table and begins to move it as he gazes at it and speaks. Filmon main bohat naam kamaya. He moves the hand like a car further on the table. Picturain banana main lagaya. Further down the table.  Aur ab…cricket ka number aaya. Saari mehnat, saari daulat, saari kamai, mere iss haat main hai – yakeen nahi hota?

He removes his palm from the table carefully and we see the EasyDiamonds packet – Invest in Eternity

SRK moving a diamond on a table. Hmmm ghar se nikla. Aah awards! The one diamond turns to 2 like a juggler’s act. Offers! 3Ds. 10 awards! 10 Ds. 15 saal. 15 Ds. Picturain banai. 25 Ds. Dhande main…lagai. 40 Ds. Ab Cricket khelen? 50 Ds. He does one pal swooping motion over the stack of 50 Ds and they turn into a pack of EasyDiamonds.

life is a game rewrite

SRK  tossing a gold coin. ZIndagi ek khel hai, sab jaante hai. Kabhi haar, kabhi jeet, kabhi hit, kabhi flop, kabhi profit, kabhi loss, kabhi happy, kabhi sad. Ab dekhiye IPL ke pehle maine yeh…lucky coin…liya

Someone from behind the camera says, “par sir, IPL main toh haar gaye”. SRK smiles his usual smile and says, “Haare nahi, hare nahi, the only IPL team that made a profit, kyunki haar ke jeetne waale ko Baazigar kehte hai”

His coin lands “kings” side on his palm. Har sunhere pal ke liye - SwarnaMudra

SRK tossing a coin. His lucky coin. Recreated shots of him holding the 1st Filmfare trophy high. Hockey medal triumph from Chak De, opening the gates to the Bungalow at bandstand. All these images flash as he tosses the coin everytime. Then after the 4th toss the coin turns to gold as it lies on his outstretched palm. SwarnaMudra – zindagi ki har jeet ko sone se sajaye

Actually use the chaotic pace on the day of the shoot (hello we’re shooting 4 films in a day!) to film a “kaun pagdega crore ka patta” episode in hyper speed within 20 seconds, including three questions “Cut, colour, clarity aur…?” a. kareena b. karishma c. karate d. karat

“sabse keemte heera kaunsa?”  a. 20 karat very clear b. 18 karat very clear c. 21 karat clear d. 22 karat less clear

“agar har mahine aapka diamond 5 pratishat bade, to ek saal main ek crore kitna hoga?” a. 2 crore b. 1.5 crore c. 50 lakh d. 2.5 crore

He then quickly gives the 2.5 crore worth easydiamond pack (cheque likhne ka time nahi hai, aur 5 ads ki shooting pe jaana hai, raat ko picture ki shooting bhi hai, ye lijiye aapke 2.5, shukriya, shabbhakher, thank you, bye bye

1)

Sketch – 15 Seconds – Lucera (Dictate Fashion), Model: Shazahn Padamsee

Film opens on Shaz setting up a canvas on the stand. She takes out a pencil, a quick-cut shot of the dropping wood chipping and the gleaming pointed pencil nib. She looks like an ordinary girl, a simple looking fashion designer with huge spectacle frames.

She begins to draw, cut to a half made sketch of an angelic costumed girl. Cut back to Shaz's face. Suddenly she's surprised; her hand is being forced to draw on its own accord. She has lost control over her hand and is trying to wrestle back the control over it with both her hands.

Cut back to the canvas, the 'Sketch' is changing form. It is alive! It is dragging the pencil and tearing off the angelic costume, and chopping off bits of cloth here and there with complete disregard.

A face of a Devilish Shaz begins to take form on the sketch, as the sketch (Shaz on paper) goes on dragging the pencil from the hand of the Fashion Designer (Shaz as seen earlier). Finally the crescendo of the excitement bursts through with appropriate dramatic musical effects as she violently goes on to ripping the boring jewellery from her neck, ears, nose, waist and re-draws the stylish, sexy Lucera Jewellery. All done, the Sketch chucks away the pencil far away and gives a ramp model's end-of-the-ramp-walk pose and a grin. Cut to the Fashion Designer, she's changed form too, and is the real life version of the seductive Shaz drawn on the canvas.

Super: Dictate Fashion.

Logo: Lucera.

2) 

        We see a fashion shoot wide shot, like always someone is issuing directions as we hear, and then clicks happen, flashbulbs go off and the model keeps shifting so does the cameraman. But then we see it's the model giving the orders and the cameraman following instead of the other way round.

1)      Film opens on a man who looks like a fashion designer; he is furiously working sketches on paper and throwing crumpled torn-up pieces of paper everywhere. He keeps trying but the drawing just won't happen right. A while after the camera shows this scene from various angles, we see a magazine lying on the table he is drawing on, the magazine has Shaz on the cover with one of the man cover text says "Green isn't in, silyl!". He sees this, just thinks for a second, with an expression of 'what-the-hell-let's-try', he picks up the red pen and the drawing happens perfect. He puts down pen and looks fearful of the magazine. Camera pans onto the magazine and the "Lucera. Dictate Fashion" copy written in the other corner of the magazine.

All others below:

2)

Sketch – 15 Seconds – Lucera (Dictate Fashion), Model: Shazahn Padamsee

Film opens on Shaz setting up a canvas on the stand. She takes out a pencil, a quick-cut shot of the dropping wood chipping and the gleaming pointed pencil nib. She looks like an ordinary girl, a simple looking fashion designer with huge spectacle frames.

She begins to draw, cut to a half made sketch of an angelic costumed girl. Cut back to Shaz's face. Suddenly she's surprised; her hand is being forced to draw on its own accord. She has lost control over her hand and is trying to wrestle back the control over it with both her hands.

Cut back to the canvas, the 'Sketch' is changing form. It is alive! It is dragging the pencil and tearing off the angelic costume, and chopping off bits of cloth here and there with complete disregard.

A face of a Devilish Shaz begins to take form on the sketch, as the sketch (Shaz on paper) goes on dragging the pencil from the hand of the Fashion Designer (Shaz as seen earlier). Finally the crescendo of the excitement bursts through with appropriate dramatic musical effects as she violently goes on to ripping the boring jewellery from her neck, ears, nose, waist and re-draws the stylish, sexy Lucera Jewellery. All done, the Sketch chucks away the pencil far away and gives a ramp model's end-of-the-ramp-walk pose and a grin. Cut to the Fashion Designer, she's changed form too, and is the real life version of the seductive Shaz drawn on the canvas.

Super: Dictate Fashion.

Logo: Lucera.

3)

       Film opens on Shaz walking down the lane, dressed in her Sunday best and Gitanjali finest. She stops momentarily to call "TAXI!!!" and behind a bush there's a fashion designer hiding noting down the pose. Cut to Shaz looking at a new dress in a store, she's admiring the arms stretched; weight on one leg kinda pose, another fashion designer woman peeks from behind a clothes rack and takes a digital picture of Shaz. Cut to a packed lift, Shaz is standing in the front in a arms crossed pose, a guy behind her is stealing glances and typing on his cell. Shaz is stretching after leaving from work in the evening, but that is taken by a hiding designer as the new stylish pose as he quickly modifies his sketch.

Super: Dictate Fashion.

Logo: Lucera.

4)

        We see a fashion shoot wide shot, like always someone is issuing directions as we hear, and then clicks happen, flashbulbs go off and the model keeps shifting so does the cameraman. But then we see it's the model giving the orders and the cameraman following instead of the other way round.

Film opens on a pair of piercing eyes, we hear someone speak as the cam zooms out to reveal a terrifyingly glittery nose ring. We find that it is the same woman speaking the hitlerish words – "They have crossed swords with us too often, this time will be their last, we shall set the whole of it on fire and watch in ecstasy as they burn in agony and jealousy". By this time we have seen the Hitler soldier head hat, bright necklace and also the hint of a fashionably exorbitant finger ring. We even see that she is sitting on a conference table and surrounding her are her deputies all beautiful women dress in the entire line of Lucera jewellery and soldier costumes of many shocking designs and raciness. Then she says with an air of finality as she gets up like a general who is about to say lets go to war! – "With our new soldier collection.". Then Lucera logo. Dictate Fashion super. End.

2)

Film opens on an old man gently emptying his trunk of all possessions. Slowly, the 3-4 kids who were the last people saying goodbyes to him, dejectedly empty out of the room, as uncle hands over the last of his possessions as sort-of parting gifts. He picks up the empty trunk to place in a corner but a small thing falls off. It's a dusty envelop with "Mangal Keshav" written in the old parched handwriting. He brings it to the ray of light near the window, cleans it a bit, adjust his spectacles and his gaze. We see an old Rupee 10 Share Certificate inside the envelope.

Cut to him hopelessly clutching the parchment as the camera follows his clutched hand all the way into an office. An executive greets him and tries to understand what the man is holding. The executive gets a knowing look in his face as he reads the share certificate.

Cut to our old man, now completely refreshed and happy, handing over a new Rs. 1, 10,000 cheque to some contractor, standing next to his brand new house and the happy smiling children who were looking dejected earlier at the parting gifts scene. In the group photograph that follows, there is also the same Mangal Keshav executive along with the happy pack and also a quick shot of the kids having made aRangoli that says Mangal Keshav at the doorstep of the old man's new home.

Mangal Keshav. With you, through & through.

3)

All are chanting the same name in different ways so it becomes a catchy jingle towards the end. The background music will be of the traditional Ghatam to make it sound like a real Mantra along with the background chants of pundits.

Film opens on morning scenes of various people getting ready with extra energy. There are quick jerky camera movements in the informal film-making style. Everyone seems to be chanting a catchy tune as they go about their morning rituals. An old businessman kurta-clad uncle opens up the newspaper with extra vigour chanting "Mangal Keshavvv, Mangalll Keshavvv" like a Sanskrit chant. A teenage girl is checking the stocks online and chanting "mangal keshav mangal keshav" every time she clicks. An auntie is checking TV news tickers, and swinging the report in a Namaste and prayer pose along with the musical brand name chant. A young executive on the road passes by the BSE ticker on the road, and starts chanting even while talking to someone on the phone. A married couple is debating over their new born child. Guy says mangal, girl says keshav, mangal, keshav, mangal, keshav and so it goes on. Then finally we see the entire BSE stock traders' floor frozen, with dramatic effect as the background Ghatam music also suddenly stops, everyone pauses for a second, then the clock strikes 9 30 and they start their manic chant.

Mangal Keshav. Your Mantra for Peace of Mind.

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