"A Digital Audit is the collection and analysis of data concerning your website’s performance. It can help you identify what you’re doing well (and not so well), enabling you to improve your site’s performance both on site and off site. A digital audit is an invaluable tool for any strategically minded business person, helping you identify opportunities that will hopefully give you a leg up in the fiercely competitive digital sphere. It’s also an essential first step in any digital strategy campaign."
