One of the best experience in advertising.After 6 months of back and forth with clients, management, international standards and Pepsico we finally got our campaign approved.

The concept: 25 years of civil war and uncertain future installed in Lebanese society a sence of appreciating the present more. Who knows what's going to happen tomorrow or even in an hour? This was exactly the message we tried to convey in this campaign. Mesh ghalat means why not and it's a very insightful and common slang in lebanese youth. So be spontaneous because no one know what can happen in such a beautifully uncertain country.