Literally translated as “The devil disguises himself as a Cake”, the name of the initial pastry shop inspired us to create a mysterious and playful new design. Based on customers’ identity two axes are developed: how to play with clients’ curiosity but also the 40s style, golden age of craft in our countries. Thanks to playful lighting elements and adjustable features the pastry shop becomes a playing field, with every totem or piece of furniture being able to surprise. Old metro tiles, natural oak, zinc or cement tiles: the “boutique” style to remind the more mature visitors of the time they were children.
