As we grew up with Middle Eastern homemade cooking, we were very enthused about creating a strong brand for the Helsinki-based Middle Eastern start up catering company, Mid Eats. Exotic foods in Helsinki are booming and Mid Eats “serves the taste of home and kicks it up a notch!”.

 

We at Qufi Creative were inspired by the bold Syrian interior patterns and the clean-cut Finnish landscape. With combining free form Arabic calligraphy and Latin type, we were able to create a perfect harmonious cross-cultural brand.

Mid Eats is a trendy, timeless brand, which looks fresh and is easy to recognise.