Joana Rocha's profile

SPA "I need a friend, not an owner"

Joana Rocha
•
SPA - Sociedade Protetora dos Animais 
Adopt Wisely 
"I need a friend, not an owner"
animal rights ILLUSTRATION graphic design
animal rights ILLUSTRATION graphic design
animal rights ILLUSTRATION graphic design
animal rights ILLUSTRATION graphic design
Finding Characters
Starting from some clippings and photo collages came out three characters. 
Each with different characteristics and expressions.
animal rights ILLUSTRATION graphic design
Finding Meanings
The collar comes with a new meaning. Symbol of possession, abuse and violence.
animal rights ILLUSTRATION graphic design
animal rights ILLUSTRATION graphic design
Finding a Slogan
The slogan "I need a friend, not an owner" is positioned in the neck area (as if it was a collar). An animal is not a property or an object, they want to be treated and seen as a friend.
animal rights ILLUSTRATION graphic design
animal rights ILLUSTRATION graphic design
animal rights ILLUSTRATION graphic design
animal rights ILLUSTRATION graphic design
animal rights ILLUSTRATION graphic design
SPA "I need a friend, not an owner"
Published:
Joana Rocha's profile

Owner

Joana Rocha's profile
Porto, Portugal

SPA "I need a friend, not an owner"

Sociedade Protetora dos animais (SPA) is a nonprofit organization found in Porto. SPA is currently taking care of 650 animals but urgently need m Read More

Published:

Creative Fields

Attribution, Non-commercialAttribution, Non-commercial