The Slavyanskoye Zoloto (Slavonic Gold) vodka series design stems from the jewellery design motifs. The basic communicative sign is a wheel, the ancient Slavonic solar symbol embodies the solar energy and the solstices. The image is archetypical, noticeable, easily narrates the brand story. It can also be registered as a trademark, molded as a souvenir or placed on the closure. A common golden closure sides with the brand name.