Diwali Greetings to Different Clients

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Diwali Greetings!
We (StoryBoats - Advertising & Digital Marketing Agency) were sending Diwali greetings to our different clients on the occasion of Diwali festival. For this reason, these creatives were created.

In all the creatives, we tried to give a subtle suggestion of a boat or the accessories/ equipments related to boat or water to represent our agency (StoryBoats). Furthermore, to personalise the greetings for each client, we have tried to integrate some specific products or suggestions in all the creatives created for those respective clients.

Credits
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Clients: NSDC, Volini (Sun Pharma), Mansion House (Tilaknagar Industries), Piccadily (Camikara & Indri), Corecard and INAI
Head of Design/ Creative Director: Supriya Berry
Idea & Copywriting: Naveen Singh and Shruti Bhati
Art Direction & Design: Sonjoy Das
Advertising Agency: StoryBoats

NSDC (one of our clients) gives education related to different skills, that's why we have used the word "skill" as a diya/ lamp (to represent our client, NSDC and Diwali - a festival of light). To reinforce the brand's essence, we have deliberately chosen their brand colour. We have also integrated an anchor in the negative space of the word, 'Skill' to give a subtle suggestion of our ad agency (StoryBoats). Since we were sending Diwali greetings to our clients, thats why we thought of this integration to make it more personalised and meaningful.

NSDC (one of our clients) gives education related to different skills, that's why we have used the word "skill" as a diya/ lamp (to represent our client and Diwali - a festival of light). We have also integrated three water waves to represent our agency (StoryBoats). Accordingly, we have changed the copy here. Since we were sending Diwali greetings to our clients, thats why we thought of this integration to make it more personalised and meaningful. This was another option that we made apart from the above option.

Here we have used the brand colour of Volini and showed a boats to represent ourselves (StoryBoats). Accordingly, we have integrated the brand's name and our agency name in the copy to personalise the message/ Diwali greetings.

Again we have shown a suggestion of a boat sailing in the water to represent ourselves (StoryBoats). We have also included the brand/ product in the creative to make it more personalised message for our client, Mansion House. Furthermore, we have smartly done the copywriting and also used their tagline, "Warm welcomes" to wish them and to make it more personalised and meaningful.

Here, we have included the brand/ product in the creative to make it more personalised message for our client, Mansion House. Furthermore, we have smartly done the copywriting and also used their tagline, "Warm welcomes" to wish them and to make it more personalised and meaningful. This was another option that we made but we discarded this option because we have used a ship here instead of a boat to represent our ad agency (StoryBoats). A boat represents us correctly and not a ship. Hence we discarded this option.

We have used the same technic here also. Again, we have shown a suggestion of a boat sailing in the water to subtly represent our ad agency (StoryBoats). We have also included the brand/ product in the creative to make it more personalised message for our client, Piccadily (Indri and Camikara). Furthermore, we have used the brand's name in the greeting message to reinforce the same.

Here, we have shown only water to represent our ad agency (StoryBoats). This is a very simple idea where we have also shown a diya/ lamp to represent Diwali - a festival of lights. But if you carefully see, there's a halo around the flame. That's the CORE idea behind making this Diwali creative for our client, Corecard.

This is for our another client, INAI which deals with road safety. Hence, we have made this creative this way. Here, we could not incorporate the suggestion of a boat or water to represent our ad agency (StoryBoats). But we have smartly personalised this message for Diwali festival greetings for our client, INAI which deals with road safety.
For this particular creative, another designer, Yogesh Jangid was also involved with me. We both worked on this design.