Zepta is an IoT that makes pest protection more sustainable and efficient. Their mission is to drive the transition to a truly economical and ecological pest protection market.
The concept for Zepta's branding was carefully developed to strategically position the brand distinctly different from the prevailing market norms, characterized by loud, garish, and technical aesthetics. Inspired by the brand's values of trust and peace, we take a shift from the conventional to successfully create an aesthetic that not only stands out but also resonates with our audience and redefine industry standards.
I am happy to have been part of Zepta's branding team, bringing their brand to life, creating and developing their identity in various materials as presentations, pitch decks, illustrations, icons and merch.
Graphic design: Nathalia Milis
Creative direction: Marina Assreuy
Concept: Verena Bahlsen
Creative direction: Marina Assreuy
Concept: Verena Bahlsen
