Objective:
Create and implement a comprehensive market entry strategy for the U.S. market, focusing on consumer engagement through a multi-sensorial pop-up experience. This included detailed industry, customer, and competitive analyses as well as marketing and operational strategies.
Key Achievements:
- Successfully blended Mela’s sustainability ethos with Marimekko’s design expertise to introduce a product line that appeals to eco-conscious consumers.
- Enhanced brand visibility and engagement through strategically located pop-up events in key urban centers with significant Millennial and Gen Z populations.
- Developed a holistic brand experience that significantly increased the potential for market penetration and consumer loyalty.
