BNY Mellon required a name and visual identity for a series of quarterly conferences discussing the economic outlook. The name ‘Forecast’ was chosen after a previous idea ‘IQ: Investment Quarterly’ was found to be in use elsewhere in the industry. The ‘F’ was amalgamated with a ‘4’ to reflect the quarterly schedule of the conferences and acted as a recognisable graphic device.
A variety of images were incorporated to reflect the subject matter of each event; shown here are Environment, Asia Pacific, Technology and Industry. The invitations were printed in advance requiring only the date of the next event to be added prior to distribution.
The identity was applied to invitations, shown here, along with pull up banners at each event, the title screens of the presentations and information packs given to each attendee.
