I was one of only two writers hired by Facebook to launch its foray into the local deal space. Working on a super tight turnaround, I researched and wrote over 120 deals following Facebook style guidelines and targeting specific demographics. The sales team would procure these deals, and I would conduct solitary research to produce relevant and personable copy for each one, with oversight from the Content Strategy team.
For this copy, I combined the winery website's copy with my own to produce something closer to their voice.
