Flipkart Big Billion Day 2023
Like every year, creative preparation for Flipkart's biggest sale of the year the Big Billion Days was equal parts fun, exciting as well as challenging with numerous rounds of iterations. The year of 2023 we chose to go with the visual theme of a 'Golden Portal', which stands to take audiences into the land of the best offers. The royal blue and yellow-gold being the brand's classic palette, recognising that this was a Flipkart advertisement wasn't tough.
We cued in the celebration factor through the use of shine and shimmer of lights and subtle metallic patterns, and landed great emphasis on the tagline 'Naam Hi Kaafi Hai'- 'the name is enough', because yes, the Big Billion Day name is enough to drive shoppers into a frenzy, creating FOMO lest they miss out on offers one isn't likely to find elsewhere.
With Alia Bhatt's presence in the main Key Visual, this was then adapted into various dimensions and platforms including social, major digital ones and outdoors as well to some extent. The vibrant and eye-catching visuals were a treat to the eyes and created excitement for anyone to behold.
Like every year, creative preparation for Flipkart's biggest sale of the year the Big Billion Days was equal parts fun, exciting as well as challenging with numerous rounds of iterations. The year of 2023 we chose to go with the visual theme of a 'Golden Portal', which stands to take audiences into the land of the best offers. The royal blue and yellow-gold being the brand's classic palette, recognising that this was a Flipkart advertisement wasn't tough.
We cued in the celebration factor through the use of shine and shimmer of lights and subtle metallic patterns, and landed great emphasis on the tagline 'Naam Hi Kaafi Hai'- 'the name is enough', because yes, the Big Billion Day name is enough to drive shoppers into a frenzy, creating FOMO lest they miss out on offers one isn't likely to find elsewhere.
With Alia Bhatt's presence in the main Key Visual, this was then adapted into various dimensions and platforms including social, major digital ones and outdoors as well to some extent. The vibrant and eye-catching visuals were a treat to the eyes and created excitement for anyone to behold.
Social media creatives, thumbnails and film slates
