I got hold of a lyricist and extracted the song word by word. This is a lullaby for adults who have lost their sleep staring at the uncertain post-pandemic future.
The radio that did wonders for a small-time jeweller. it made him stand out and beat the likes of Tanishq in regional sales as well as in creativity. It won RJGA Gold.
Winning awards on DHL is relatively easy especially when you have Chetan Sashital on your side.
Getting emotional without losing the manliness.
Convincing Gillette to do something based on the populist culture is tougher than cracking a creative that fits the P&G template.
One on the typical mom-daughter bond that rides on the recent emergence and empowerment of women.
JWT didn't win the business for obvious reasons but I was on the radar of Ogilvy after the pitch.
In terms of ROI, this promo/offer film tops the Godrej list.
The client was reluctant at first. The subtlety in the messaging and the graphic depiction was too good to ignore.
With creativity comes responsibility.
Riding high on populist culture, this one is whacky and distinctly relatable.
Colors - the GEC Hindi channel maintained the No.1 position week after week for almost 3 years when I was heading the creatives. Even though Hindi was my second language I was second to none when it came to developing Hindi creatives.
Some of the campaigns won Effies too.
I have set a benchmark for outdoors on the treatment of the layouts.
लातों का भूत को बातों से मानाने की कोशिश।
Diwali dilemma.
When words reflect the writer.
