CHAI EMARATI 1ST CAMPAIGN
Chai Emarati is a restocafe that boasts over 3 franchises in the UAE. The client's objective is to establish their cafe as an ideal destination for social gatherings and meetings, offering a premium and classy experience
The campaign slogan was "From 'C'hai' to bye". Essentially, the idea behind it was that the café is an ideal location to connect with others and engage in conversations, starting from a simple greeting of "hai" to bidding farewell with "bye".
Mockups
Second Route
The second approach involved creating their brand logo. The creatives were designed in a way that would ensure the brand logo becomes memorable to customers, with the cup design and branding serving as the foundation for communication.
CHAI EMARATI 2ND CAMPAIGN
The client's goal was to promote their latest service of delivering food to any location in the Middle East. The concept behind this campaign was to associate the delivery process with the familiar double tick symbol. Typically, double tick icons indicate that a message has been successfully received by the customer or recipient.
