IMBOLIC CORPORATE IDENTITY
IMBA IT develops software customized to the clients' tasks. The lack of a design system hindered the scaling of the brand, so we had to develop adaptive graphics for online and offline media and the company's seven directions.
LOGO
Zero and one separated by a slash have become a logo in the form of a Cyrillic letter "И", and generative patterns reflect a continuous stream of data from digits that are encoded into rectangular shapes and decoded back.
DIGITAL SUPERIORITY
Imba is a derivative of the word imbalance. The term appeared in the community of gamers – this is how they call excessively cool players whose level is much higher than the others. To emphasize the superiority of IMBA IT in the market, we used brutal graphics and large shapes combined with generative graphics.
IMBA IT develops information technology and deals with cyber security, so we based our corporate identity on binary code.
IMBA IT works with IT directors, information security executives and others in large businesses. The new graphics will help communicate to our client's audience that they have imba experts in front of them.
PROJECT TEAM:
Art director: Roman Luzanov
Head of creative: Evgeny Gran
Brand designer: Alina Zinovieva
Graphic designers: Gleb Kletskov, Victoria Yudaeva
Motion designer: Konstantin Izhutkin
Creators: Polina Shemyakina, Daniil Veselkov
Project managers: Irina Akimova, Tatiana Kubyshkina
Creators: Polina Shemyakina, Daniil Veselkov
Project managers: Irina Akimova, Tatiana Kubyshkina
Head of strategy and marketing: Ksenia Loginova
Account manager: Konstantin Razvodov
CASE TEAM:
Art director: Roman Luzanov
Head of creative: Evgeny Gran
PR director: Max Fedorov
Designers: Vyacheslav Trubnikov, Ruslana Vorobey, Gleb Kletskov, Tatiana Borodina
Editor: Victor Medvedev
CREATED BY ENDY.
