PiComp company made a new agreement with a lens company. For this, an outdoor billboard design was required and what they wanted was to be prominent as well as eye-catching.
For information about design slide down...
PiComp did not want their name to be overshadowed by the lens company, so I positioned it in the upper left corner and applied a cut to the letter R to make it more noticeable.
The reason for using oval lines and font was to make you feel how soft and smooth the lenses are.
The half-frame mark applied in the lower left and upper right corners indicates the sharpness of the lenses.
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