Macadam
Why?
Macadam needed a complete brand identity, including a website and photography, to establish a strong online presence and effectively communicate its values.
How?
I led the creation of Macadam's brand identity, developing a distinctive logo that encapsulated the brand's essence. I carefully selected typography and colors to align with the desired image. Furthermore, I ensured marketing consistency through content creation, resulting in a cohesive and compelling online presence.
In short, I was the Creative Director of the brand.
