LCM (Le Closet Mag)
Why?
Le Closet Magazine lacked a cohesive and visually appealing brand identity, resulting in a fragmented representation of street fashion knowledge.
How?
As an art director, I undertook a brand revitalization initiative. I revamped the brand identity, focusing on a sleek, modern aesthetic that resonated with the street fashion scene. I also worked on redesigning the website and magazine layout, ensuring a harmonious and engaging user experience. Plus, I worked closely with differents artists, organized photoshoots, moodboards, and occasionally took on the role of a photographer. The result is a portfolio that encapsulates my ability to transform a brand into a vibrant, unified platform for street fashion enthusiasts.
Art Direction / Daniel Baud
Arts / Toki
Photo / Wilee , Elisa Gomez
Style / Max & Zab
Models / Djodjy (Diao Models), Jo, Sophyia
Style / Max & Zab
Models / Djodjy (Diao Models), Jo, Sophyia
