In Italy, 70% of football fans have never seen a women's football match, and this unfortunately
has a very negative influence on the new generation of fans.
That is why we decided to make all football fans aware of a courageous story, or rather of courageous women.
The Braves is a documentary that tells the story of 4 sisters who, in order to pursue their passion,
The Braves is a documentary that tells the story of 4 sisters who, in order to pursue their passion,
defied the fascist regime in Italy in 1930.
The aim of the campaign is to make their story known, especially to the new generations,
The aim of the campaign is to make their story known, especially to the new generations,
so that they become an example to be followed.
Copywriter: Agnese Bernaus
Art Director / Motion Designer: Jonathan Fecola
